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鈥淔or those who got priced out or missed out on NFL or NBA inventory, there are emerging options for using 蝉辫辞谤迟蝉,鈥� said Benes. 3. Non-endemic advertisers are welcome. Amazon is making a bid for non-endemic advertisers, both big and small, through sports programming.

Beyond politics: The decline of regional sports could also be responsible for local advertising growth. Increased cord-cutting has been a death knell for regional sports. Diamond Sports Group, a Sinclair-owned portfolio of regional sports networks, declared bankruptcy in March after cord-cutting cut into its viewership and its streaming offering Bally+ failed to take off.

So, sports betting, definitely a lot of people doing it, more people doing it, and a lot of money to be made as well. Daniel, I thought it was also an interesting thought here from Amanda Mull of The Atlantic talking about conflict of interest. She was saying, quote, "Now ESPN will have its thumb on all three scales in sports.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. With Shorts, YouTube is fighting an uphill battle to fend off TikTok and dent Meta鈥檚 share of social video.

Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.

鈥淲e're back doing what we do best, creating impactful storytelling, and ultimately, brand distinction in 蝉辫辞谤迟.鈥�. For Nike, this means leveraging summer events like the Olympics by showcasing new products in Paris and historically underrepresented sports like women鈥檚 basketball by signing WNBA rookie Caitlin Clark.

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

Commuters in cars are driving sustained radio reach, as are older demographics that enjoy radio in the background, whether for local news, sports, or music. There will be 23.4 million adult radio listeners in Canada this year. While listenership is down 2 million since 2021, we expect listeners to stay above 23 million for the rest of our forecast period.

Netflix鈥檚 upcoming streaming rights deal with World Wrestling Entertainment and its other sports efforts could also entice more brands and advertisers to spend on the service, emphasizing the power of sports rights.

Illustrate the advertising opportunities of major sporting events like the Olympics and World Cup. Highlight the value of niche, non-sporting events like the wedding of Prince Harry and Meghan Markle. Evaluate the viewership of televised events worldwide. Explore the potential of pairing TV campaigns with other streaming platforms (like Spotify) to expand audience reach of events like Eurovision.

I think that sports fans in particular are already up in arms about the fact that sports viewing has become a very, very fragmented experience across many different services. It's hard to even know what service or what channel your team is on any given night.

Another is that Netflix has a really big sports deal that is going to kick into effect next year with the WWE that will give it potentially some ad space alongside live sports. And we've seen that be a big driver of revenues and spending for Amazon and for YouTube. So it's not the NFL, but WWE is still really large, and I'm sure that there will be people who are looking to advertise alongside that.

Social media鈥檚 relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.

Despite all the flashy beer commercials that are following major US sports broadcasts onto digital video streaming services, nonalcoholic beverage-makers still spend far more on digital advertising than beer and spirits companies.

Peacock is banking on extensive sports coverage and exclusive releases such as 鈥淟ove Island USA鈥� to boost new sign-ups and retention amid price hikes and losing 500,000 subscribers in Q2 2024. After the Olympics, when both new and old subscribers face the increased rates, Peacock hopes its return of football will be enough to reduce churn.

For any sport? Gadjo Sevilla (01:28):. Exactly. Marcus Johnson (01:30):. Yes, for a sport. I've got it by sport here. So the one that people thought that would be the easiest to qualify for was a air rifle. Gadjo Sevilla (01:39):. Cool. Marcus Johnson (01:41):. 15% of British people said they could definitely or probably qualify for that event, 13% for archery, 10% for badminton.

Broadcast TV saw a slight bump between June and September 2022 due to sports programming, specifically the new football season, according to Nielsen. But as sports viewers increasingly move to digital, broadcast networks and advertisers won鈥檛 be able to count on that seasonal bump. More like this:. Report: US Video Trends to Watch for 2023. Article: The streaming wars go global.

It's always a challenge I find when there's a big time gap because you already know sometimes the results before you get to watch the sport. Marcus Johnson:. Something else that was interesting with viewership this year, you mentioned athletes, specifically. More and more folks that seem to be following specific athletes, which is what we've seen in sports in general.

Regional sports networks (RSN), a long-lucrative staple of local TV, have started folding; Diamond Sports Group, one of the largest RSNs in the US, filed for bankruptcy last year (Amazon recently scooped up a portion of the company). OTA TV will also likely see an advertising spending boost due to the expected surge in election-year spending, which local networks will especially benefit from.

But it also focused its remaining ad spend on sports programming, commanding 23% of insurance ad impressions on ESPN. By contrast, Progressive鈥檚 ad spending stayed well above its competitors鈥�, and it rose to become the most-seen insurance brand on TV over this time鈥攊ncreasing its share of ad impressions to 22.36%. Next steps: We expect insurers鈥� advertising spend to rise throughout 2024.

SoFi: Besides the traditional marketing mix of growing social media presence, email marketing, print, and outdoor advertising, this startup has invested heavily in sports advertising. That鈥檚 what helped elevate the brand into mainstream recognition.

And the sports stadiums are, I think because the technology continues to struggle with essentially receipt problems is going to run into major consumer blow back because the last thing you want is to be charged twice for an outrageously expensive beer or cheeseburger in a sports stadium. And so-. Stephanie Taglianetti:. Or a sweatshirt. Max Willens:. That's exactly right.

Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.