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In context: Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its earnings, Roku attributed significant gains in sports content viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

The integration of shoppable ads and expansive sports offerings, including the recent NBA deal, positions Amazon to capture significant market share. A likely price increase for Prime in 2025, coinciding with the NBA deal鈥攚hich includes rights to the surging WNBA鈥攔eflects Amazon's confidence in its streaming service's value.

鈥淔or those who got priced out or missed out on NFL or NBA inventory, there are emerging options for using 蝉辫辞谤迟蝉,鈥� said Benes. 3. Non-endemic advertisers are welcome. Amazon is making a bid for non-endemic advertisers, both big and small, through sports programming.

Depop鈥檚 trend report noted Barbiecore, Y2K, and sports apparel as three of 2023鈥檚 biggest trends. Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. With Shorts, YouTube is fighting an uphill battle to fend off TikTok and dent Meta鈥檚 share of social video.

Regional sports networks (RSN), a long-lucrative staple of local TV, have started folding; Diamond Sports Group, one of the largest RSNs in the US, filed for bankruptcy last year (Amazon recently scooped up a portion of the company). OTA TV will also likely see an advertising spending boost due to the expected surge in election-year spending, which local networks will especially benefit from.

News, sports, and dating follow a less extreme version of the same pattern. Both app categories showed strong growth in 2020 but dipped in 2021. Both will also have steady growth going forward. Sports apps (not shown below) grew by 6.6% in 2021, following a modest 3.8% growth in 2020, and will grow another 3.5% this year.

SoFi: Besides the traditional marketing mix of growing social media presence, email marketing, print, and outdoor advertising, this startup has invested heavily in sports advertising. That鈥檚 what helped elevate the brand into mainstream recognition.

Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.

The sports one is driven by just so much of the interest around sports, but also the fact that as a sports fan, it's very hard to get access to anything without subscribing to multiple services. And I think when it comes to entertainment content, it's a matter of scale.

The strong month for Netflix can be attributed to the success of hit shows like 鈥淏ridgerton,鈥� which was the most-streamed show in June, but also to the lack of blockbuster sports events on rival networks. The horse race:.

I think that sports fans in particular are already up in arms about the fact that sports viewing has become a very, very fragmented experience across many different services. It's hard to even know what service or what channel your team is on any given night.

It could offer synergies like combining CBS News with CNN to create a global news powerhouse and integrating CBS Sports with WBD's sports broadcasting rights. This potential merger reflects an industry where traditional media companies are consolidating to compete with larger tech-driven entities in the streaming arena.

Netflix鈥檚 upcoming streaming rights deal with World Wrestling Entertainment and its other sports efforts could also entice more brands and advertisers to spend on the service, emphasizing the power of sports rights.

The lesson: Over half (53%) of marketers worldwide said the most common challenge when targeting sports fans is finding the right audience, according to January 2024 Genius Sports research. Leveraging a sports influencer who provides knowledge and personal experiences can effectively capture and retain interest among fans. Sephora.

Live sports are coming to Netflix in the form of The Netflix Cup, a combined Formula 1 and golf tournament. Netflix plans on opening new brick-and-mortar locations that combine retail, dining, and live experiences in 2025. Basic With Ads is the new Basic as the platform slashed its Basic ad-free plan in July 2023 for US and UK viewers.

Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.

The store features LED screens that display real-time sports moments and seasonal brand campaigns, as well as city-specific member data from the Nike Training Club and Nike Run Club apps. There鈥檚 also a Sports Hub where Nike members can access services like buy online, pick up in-store; digital returns; curbside pickup; and scan to learn.

Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

Consumers increased purchases of sports and recreation equipment like pickleball paddles and balls in 2023 versus 2022. Gen Zers and younger millennials are spending more than the average consumer on products like weighted blankets, aromatherapy, and toys to relieve stress.

Many industries have a flagship event each year: for Hollywood, it鈥檚 the Oscars; for sports, it鈥檚 the playoffs or championships. For most brands, this pivotal time occurs in the fourth quarter. Given that this period is critical for brands, it follows that it is equally significant for retailers striving to capture consumer attention and drive sales.

What it means: This move is part of the streaming leader鈥檚 continued exploration of bringing live programming to its service as it experiments with live broadcasting, including possibly bringing live sports to the platform. The company's first event to stream live globally will be Chris Rock's March 4 special.