蘑菇AV

In H1 2023, average US time spent consuming online TV/streaming was 1:50. That ranked the US No. 2 among the countries tracked, behind only Saudi Arabia. Since 2019, time spent with online TV/streaming is up 34.1%. On-demand/streaming service viewership saw high penetration rates across demographics鈥攊ncluding age groups, income levels, and household locations (urban, suburban, and rural).

Much of that time has gone to digital video services, but social platforms have also picked up some of those losses, especially among Gen Z. Click here to view our full forecasts for time spent with social networks, linear TV, and YouTube. Social video will account for 12.7% of total TV and video time this year.

Forward launched eight years ago as a subscription service aiming to disrupt the primary care status quo with buzzy technology like biometric full-body scanners and doctorless AI-powered health clinics. It invested heavily in tech: Forward鈥榮 $100 million funding haul, a Series E raise in November 2023, was to build and deploy the self-service clinics, called CarePods, in malls, gyms, and offices.

The growth is related to a greater amount of content available from streaming services but is more directly due to smart TV penetration in the country. More than half of households in Canada own a smart TV, making internet streaming for CTV readily accessible. Time spent with CTV is eating into linear TV time.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

Daily time spent with online TV/streaming in H1 2022 averaged 1:24 in Canada versus 1:50 in the US. The penetration rate of streaming services in H1 2023 was 92.9% in Canada versus 95.2% in the US. This is largely due to a much wider selection of services in the US market. Smartphones are impacting how and where people consume content. Mobile time spent averaged 3:04 daily in H1 2023.

YouTube鈥檚 record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

The news: The Joint Industry Committee (JIC), a consortium of TV networks and streaming services working to create digital video advertising standards, has fully certified iSpot for age-gender person-level demographics. This follows the group鈥檚 conditional certification of iSpot, Comscore, and VideoAmp last fall. Comscore and VideoAmp were awarded certification in April.

Prime: Subscription services revenues, including Prime memberships, reached $11.2 billion, up 11% from the prior year. Sports and streaming synergies: Amazon Prime Video鈥檚 NFL Black Friday broadcast and upcoming NBA coverage reflect its investment in high-profile sports content.

It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.

By comparison, CPMs on subscription streaming services like Hulu and Netflix range between $25 to $47, according to our KPI forecast. Our take: CNN Originals and Roku Sports Channel are the latest entrants into a TV segment that is gaining prominence with both consumers and advertisers.

As recently as 2019, traditional pay TV drew over 90 million more viewers than ad-supported streaming services. In less than 10 years, that dynamic will have more than reversed. By 2027, AVOD will lead pay TV by more than 100 million viewers, and the gap will only get more extreme as pay TV devolves into a niche format. Viewers will be harder to reach as AVOD steals time.