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The insight: Amazon, TikTok Shop, and Target were among the big winners during this year鈥檚 Cyber Five sales. Amazon鈥檚 extended Black Friday and Cyber Monday event was its biggest ever, with record sales and items sold. TikTok Shop generated more than $100 million in sales on Black Friday, driven by over 30,000 livestreams from creators and sellers.

We have with us Jeremy Goldman. He is our senior director of all things briefings. He's based in New York City. Coming to us from the studio again. Welcome back to the show, Jeremy. Jeremy Goldman (00:49):. Happy Giving Tuesday. Marcus Johnson (00:50):. Hello. We're also joined by our analyst who writes for our marketing advertising briefing.

The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: 鈥淏uild your brand out, think about every platform. Once I got bigger on TikTok, I right away was like, OK, it鈥檚 time to start on Instagram. What can I do next?鈥�.