蘑菇AV

Despite the role that social media (particularly TikTok) plays in product discovery and research, younger consumers overwhelmingly prefer to purchase in-store: 85% of teen beauty shoppers favor going to retailers like Sephora and Ulta over shopping online, per the spring 2024 edition of Piper Sandler鈥檚 teen survey.

Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.

The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting. How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians鈥� attitudes and beliefs.

Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint鈥攁nd be able to prove鈥攚here growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.

Zooming out: Recording for TikTok and Instagram is an increasingly common occurrence in public places. But it can be difficult to tell if the glasses are capturing images. Meta鈥檚 smart glasses feature an external light that turns on when someone is taking a picture or recording video, but it may not be visible in bright environments or crowded areas.

鈥淓ncourage a change in mindset that doesn鈥檛 treat Gen Z as guinea pigs but instead treats us as partners,鈥� Zafar said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

But TikTok Shop, which launched in the US in 2023, has emerged as the most prominent example of shoppable media in the country. Retail media networks are writing the next chapter. Amazon has the best chance of growing shoppable media beyond social.