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Time spent on social media is driven by entertainment and cultural commentary, which is less readily available in local language for Quebecois users. Streaming video proliferates in Quebec with the help of homegrown services. When it comes to video services, both paid and free, there鈥檚 greater parity between francophones and anglophones in Canada.

We forecast that by 2024, digital audio will make up a fifth of all time spent with digital media in the US. Nearly 75% of US internet users will listen to digital audio this year, per our forecast. Digital audio will claim 2 hours, 20 minutes (2:20) per day from US listeners this year, which is more time than Netflix (1:02), Hulu (0:53), or YouTube video (0:48), according to our report.

Meta is similarly imbuing AI into each of its popular apps, either as a replacement for search or to drive user engagement. Using cloud services for AI expansion: In Google鈥檚 case, it鈥檚 relying on a large base of Workspace users shifting their workflows around Gemini AI鈥攁 move that can train and improve the AI鈥檚 functionality and make it the default AI service.

Out of all time spent with YouTube in the US, 41.2% is spent on mobile, per our June 2024 forecast. That figure is declining as time spent watching YouTube on CTV rises. Total time spent with YouTube is increasing, but people are adopting it faster as a TV platform than as a mobile one.

It鈥檚 essential to understand where your target customers spend time to create a seamless shopping journey across channels. Colgate looked into the digital channels frequented by its shoppers and found that its toothpaste was trending on TikTok because consumers were curious how the toothpaste鈥檚 stripes came out of the tube perfectly every time.

Mobile games dominate in total users, but less so in time spent. In the US, there are nearly two smartphone game players for every PC, tablet, or console player. The difference in time spent is much narrower, though. We estimate that the average US adult plays mobile games 24.4 minutes per day, or 40.2% of their total time spent on video games. Mobile games rely less on advertising than in the past.

Video content emerged as LinkedIn's new powerhouse. The B2B social platform鈥檚 revenues increased 10% year-over-year revenue thanks in part to a 36% YoY jump in video viewership. We expect LinkedIn ad revenues to grow 13.2% this year. And AI has become LinkedIn's secret weapon across the platform.

Social media platforms risk seeing drops in users or time spent if they鈥檙e unable to ensure the spread of authentic, accurate content. AI does offer tools to experiment and play. Whether the brands are involved or not, 鈥渨e鈥檝e already seen some great viral memes come out of generative AI,鈥� said Canaves.

TikTok鈥檚 future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

Time spent in the airport, on mobile apps, and in-flight can add up to 3.5 hours of attention time per traveler, according to United. The OG: Despite launching in 2022, there鈥檚 limited information available about Marriott鈥檚 media network.

And its addition of ads could both attract marketers and alienate users. Engagement-bait and AI-generated spam posts are cropping up across Threads, according to users. Ineffective content moderation has caused more problems among users, particularly when Meta鈥檚 moderation filters erroneously restricted, deactivated, and reduced engagement for many Threads and Instagram accounts in October.

Roblox has forged relationships with advertisers and major exchanges, offering in-game video billboard ad inventory via PubMatic and appearing at Advertising Week New York. But brands will not be eager to advertise alongside content that is considered harmful to children or potentially illegal.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

Facebook Messenger saw the biggest YoY increase (18.2%) in time spent during the same period, with users spending 31.2 minutes more in June 2024. Beyond the chart:. This year, more than three-quarters (76.5%) of mobile phone messaging app users will use Facebook Messenger鈥檚 app at least once per month, per our June 2024 forecast.

GenAI will make virtual assistants more powerful with the ability to generate customer-friendly content, videos, and images. A wave of social media players will push the boundary of banking with bold new ventures. With their large captive and engaged audiences, social media platforms have the scale to roll out financial services products en masse鈥攎onetizing users鈥� engagement and shopping activity.

Though several factors explain Reddit鈥檚 time spent growth, much of it stems from Reddit offering perspectives from real people that are harder to come by these days. Reddit is seeing bigger time spent gains YoY than any other social platform we track. We expect US Reddit users to spend an average of 34 minutes per day on the platform this year, a 3.7% jump YoY.

US time spent per day with mobile device browsers will decrease 6.9% this year to reach 18 minutes, according to our June 2023 forecast. Daily time spent with apps in the US will increase 2.8% in 2024, reaching 3 hours and 36 minutes. Overall US mobile ad spend will grow 14.4% this year, reaching $202.59 billion. Impact of the prediction:.

However, time spent on TikTok鈥攁nd social media as a whole鈥攊s slowing and expected to plateau by 2025. Our take: Just as advertisers are devoting spending to post-cookie alternatives, brands are also testing other ad channels in case TikTok gets forced out of the US. The most obvious beneficiaries of a TikTok ban would be Meta and Google, who run their own short-form video platforms.

Later this decade, CTV will likely surpass TV in average daily time spent. And in ad spending, CTV could overtake its linear counterpart a few years later, around the turn of the next decade.

When they're no longer spending their time on social, I do think there's a bit of social fatigue, but I think they're just redistributing their time. And I would suspect that YouTube is the main culprit, and where they're shifting a lot of their time spent to. As we saw in the Gen Alpha report, YouTube is one of the biggest, if not the biggest, platform that they use.

It is interesting that the pivot was assumed to be that was going to go completely to video and there is more and more video popping up, but there is still, it seems some demand for text-based social media. Daniel Konstantinovic (11:48):.

The news: Roku reported better-than-expected third-quarter results as it demonstrated growth in platform revenues and user engagement and narrowed losses. By the numbers:. Revenues: $1.06 billion, up 16% year over year, ahead of Wall Street expectations. It was the first quarter that revenues passed $1 billion. Platform revenues: $908 million, a 15% increase YoY, well above market expectations.

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

My AI can surface Lenses and place recommendations via Snap Map, for example, and TikTok鈥檚 Tako can recommend videos to watch based on what users ask. That will resonate with Gen Zers, who lean heavily on creator and user-generated content (UGC) for product recommendations. Some 70% of US Gen Zers said UGC videos help them discover products to use and buy, per November 2022 Deloitte data.