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Despite new safeguards, Meta faces backlash after chatbots discussed sexual topics with teens, threatening trust among parents, regulators, brands, and the celebrities lending their voices.

Function Health acquires Ezra, drops price of full-body MRI scan: Whole-body MRI screenings are out of most people鈥檚 price range. Marketers and influencers fueling the preventative wellness trend should also remind consumers of lower-cost, more accessible services.

Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple鈥檚 payment monopoly and threatens its fastest-growing services revenue stream.

Retailers aren鈥檛 likely to get certainty any time soon: The Trump administration is considering slashing China tariffs down to a still-astronomical 50% or 65%, leaving merchants to stay cautious on merchandising.

Retail leasing demand hit a post-pandemic low in Q1: Retailers and landlords alike have been hesitant to lease or purchase property for new store builds amid continued macroeconomic uncertainty.

Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company鈥檚 business model at risk and threatens ad giants like Meta and Google.

JD plans $27.9 billion investment in Chinese manufacturers to ease tariff impact: Ecommerce peers Alibaba and Meituan will join to help export-oriented companies attract domestic customers.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

As social messaging takes off, marketers are trying to figure out how to show up within that context, whether through advertising, shareable posts, or customer service.

Consumers鈥攅specially Gen Z鈥攁re eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.

The tech is dominating recent headlines as retailer and consumer interest explodes

Payment provider innovation and regulatory changes are setting a long-term growth runway for cryptocurrency payments. But providers will still need to overcome low merchant acceptance and a sense of mistrust before crypto can go mainstream.

UnitedHealth Group鈥檚 Optum Rx changes pharmacy reimbursement model: It will pay pharmacies more to dispense brand-name drugs. But that鈥檚 not enough to thwart off the Trump administration鈥檚 heat on pharmacy benefit managers like Optum.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.

The large card program is in flux, with both its issuer and network partnerships up for grabs

Alimentation Couche-Tard is determined to buy 7-Eleven parent Seven & i amid c-store headwinds: The two companies are discussing divestitures, but antitrust concerns could scuttle the deal.

With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.

Social and streaming platforms now drive Gen Z鈥檚 content choices as algorithmic recs eclipse word of mouth for viewing choices.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

鈥淓ventually, digital companies tend to turn to traditional media for branding and for reach,鈥� our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast, pointing to D2C brands and tech giants foraying into out-of-home (OOH) advertising.

This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers