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Advertisers will be investing in YouTube next year, with US ad revenues projected to increase by 13.2%, per our November 2024 forecast. And users do view the platform as TV. Two in 5 of YouTube鈥檚 $9.83 billion US ad dollars will go to connected TV (CTV) this year. YouTube鈥檚 short-form potential may be on the verge of an explosion if this month鈥檚 TikTok ban comes to fruition.

Ad spending will make up a small share of the commerce media landscape. Click here to view our full forecast for travel media network ad spending in the US. Major factors contributing to the TMN opportunity. Advertising on travel websites is not new.

Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit鈥檚 main revenue source.

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

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From 2024 to 2026, FMN ad spend will grow at a breakneck 106.3% compound annual growth rate (CAGR), per our forecast. While the segment will account for only 0.4% of US digital ad spending in 2026, this growth reflects FIs鈥� eagerness to monetize their first-party data. Click here to view our full forecast for US financial media network ad spending.

Omnichannel retail media will reach $61.24 billion in US spending this year, up 18.1% from 2024, per our forecast.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for programmatic ad spending. This deck will:.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for out-of-home (OOH) ad spending. This deck will:.

Map out the ad spending growth trajectories for both terrestrial radio and digital audio through 2028. Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending. Help publishers and solution providers think through how they can capitalize on the near-term trajectory of audio ad spending across different media.