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Almost half (45%) of advertisers are planning on reducing overall ad spend. Of those, 60% expect ad budgets will drop by 6% to 10%, while 22% expect a drop between 11% and 20%.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

The UK is still playing catch up with China and the US. At 拢7.3 billion ($9.1 billion), UK social commerce sales will account for around 4.1% of UK ecommerce sales in 2024. In the US, social commerce will have a 6.0% share of total retail ecommerce in 2024, while in China, it will have a 29.3% share.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

If it feels like podcasts have more ads, that鈥檚 because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That鈥檚 a growth of 15.9% over 2023.

AI-generated journalism arrives: Il Foglio鈥檚 all-AI newspaper edition showcases automation鈥檚 potential while raising ethical concerns about accuracy, credibility, and human oversight.

Advertisers will be investing in YouTube next year, with US ad revenues projected to increase by 13.2%, per our November 2024 forecast. And users do view the platform as TV. Two in 5 of YouTube鈥檚 $9.83 billion US ad dollars will go to connected TV (CTV) this year. YouTube鈥檚 short-form potential may be on the verge of an explosion if this month鈥檚 TikTok ban comes to fruition.

Our take: Advertisers can deploy ad dollars more effectively on Snapchat, avoiding wasted impressions that can occur on platforms with broader, but less targeted and engaged, audiences. Snapchat provides a smaller audience with common interests鈥攑articularly related to the film and TV they consume鈥攖hat can deliver stronger engagement and provide more opportunities for precise, effective advertising.

LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.

We expect RMN off-site ad spending in the US to total $10.64 billion this year and to surpass ecommerce channel display ad spending for the first time. In the past year, middlemen with scaled web publisher penetration鈥攊ncluding TripleLift, Criteo, and Button鈥攈ave launched solutions that allow retail media advertisers to put display ads on publishers鈥� sites.

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit鈥檚 main revenue source.

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

Follow us on Instagram. Episode Transcript:. Marcus Johnson (00:00):. Struggling with out-of-stocks, phantom inventory or lack of shelf data? Well, Trax's Signal-Based Merchandising is designed to give you real-time visibility into what's happening in stores and on shelves so you can take action when and where it matters most. Visit traxretail.com/蘑菇AV to get started today. (00:26):.

Ad spending will make up a small share of the commerce media landscape. Click here to view our full forecast for travel media network ad spending in the US. Major factors contributing to the TMN opportunity. Advertising on travel websites is not new.

Omnichannel retail media will reach $61.24 billion in US spending this year, up 18.1% from 2024, per our forecast.

From 2024 to 2026, FMN ad spend will grow at a breakneck 106.3% compound annual growth rate (CAGR), per our forecast. While the segment will account for only 0.4% of US digital ad spending in 2026, this growth reflects FIs鈥� eagerness to monetize their first-party data. Click here to view our full forecast for US financial media network ad spending.

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.