Ä¢¹½AV

Key stats: We estimate that B2B healthcare and pharma digital ad spending in the US will eclipse $2 billion for the first time this year. That’s up from $630 million in 2019, a 233% increase. The final word: Providers don’t want to completely shut out pharma reps. But they won’t be bothered with inefficient in-person sales meetings that get in the way of their clinical responsibilities.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

United recently launched a major OOH advertising campaign targeting airports and commercial centers in major US cities, aiming to entice both travelers and office commuters. Our take: Innovations in video advertising are benefitting OOH spending.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.

The news: Walmart's global advertising business expanded 28% in Q3, with Walmart Connect in the US growing by 26%, the company reported Tuesday. The results marked the second consecutive quarter that Walmart outpaced Amazon’s ad growth, fueled by a broadening number of advertisers, particularly from marketplace sellers.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to Ä¢¹½AV’s August 2024 forecast.