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The ad world reacts: Google has lost some goodwill with advertisers in recent months after a series of scandals involving low quality video ad placements and ad trackers on children鈥檚 content. Advertisers watching the trial have said that the rate of ad inflation is much higher than Google is letting on.

The industry activist group鈥攁 project run by former doctor Krzysztof Franaszek鈥攇ained mainstream notoriety in June when it released a report alleging that 80% of Google video ads were misplaced on sites that did not meet the company鈥檚 standards.

In 2022, the company added browsable product imagery below its video ads, which encouraged viewers to visit Nordstrom鈥檚 website and make a purchase. This strategy proved to be a huge success, with one brand partner achieving double-digit omnichannel return on ad spend.

Explore AI鈥檚 impact on the burgeoning video ad space. Pre-game video, interstitials, and rewarded ads continue to increase, and the pace should quicken as AI permits more personalization and easier production.

YouTube has been in the news for allegedly misleading advertisers on where it places video ads, according to The Wall Street Journal citing a study by Adalytics, which could make advertisers wary of its offerings. Use this chart:. Assess YouTube ad-buying strategy. Evaluate CTV ad budgets. More like this:. Netflix Basic With Ads turns 1 this month.

This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions. The new version of CarPlay will cement its central place. Consumers already prefer to connect their phones to their cars, and the latest version will give them more reasons to do so. Embedded systems will coalesce around Android Automotive.

If Amazon and other competitors burst onto the scene with their own 鈥渋dentity-restricted鈥� ad solutions, the future of digital advertising could look a lot like what鈥檚 happened to the video ad landscape.

App ads are currently display-only, but video ads should appear by the end of 2023.

Short-from video ad spending will increase by 10.4% this year to reach $18.3 billion, according to Magna Global. Social video ad budgets will weather the downturn in ad spending better than nonvideo formats, according to our forecast. One reason: consumers, who will spend 56.3% of time spent on social networks this year watching video.

Prime Video needs a hit: Amazon made an aggressive push into the video advertising market early this year when it made ad-supported viewing the default tier for Prime Video. That change gave Prime Video the largest audience for an ad-supported subscription video service in the US, but it will take more than flipping the switch to ensure success.

Key stat: 60% of US agency and marketing professionals consider brand safety and suitability among the most important criteria when buying digital video ads, according to data from the Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.

Now the IAB might add a third type of video ad called accompanying instream. You'd have primary instream, their viewer initiated with sound is about five to 10% share of video ads you'd have accompanying instream. Primary instream, then you'd have accompanying instream, autoplay without sound. That's about 40% and outstream absent of any editorial video content that's about 50%.

Though retail spending on video ads will grow 19.5% next year, retail鈥檚 share of display dollars spend on video trails the other industries we track, per our forecast. That鈥檚 because search ads are still the bread and butter of retail advertising.

Despite audience growth, video ad businesses are off to a bumpy start in 2023. Although ad-supported video businesses added to their viewer ranks in 2022 and are on track for further growth, it has not been smooth sailing for some of the industry鈥檚 bellwether companies.

As the company keeps experimenting with new formats and products for YouTube, advertiser and consumer interest is sure to grow, giving YouTube increased power in measurement negotiations with other key video advertising players.

In pilots, Walmart has seen shoppable video ads do well, particularly on social. 鈥淓ven though we're asking customers to check out in a different browser page or jump to a different app, we're still seeing great performance and reaching customers in the social environment.鈥�.

FreshDirect partnered with So Yummy to create recipe video ads on digital screens in the subway, which also included QR codes to buy the recipe鈥檚 ingredients. Cheetos recently incorporated two real crashed cars in front of a billboard that jokes about the dangers of eating Cheetos while driving. McDonalds launched a scented billboard in the Netherlands.

Podcasts are about 10 times behind the rest of the US digital display and video ad market in terms of programmatic ad spend share. If podcast publishers want to catch up to the rest of the digital ad industry, they鈥檒l need to provide programmatic ad solutions. Audience data: Podcast ad inventory is largely show specific, rather than audience based, according to the IAB.

The news: Video advertising marketplace Teads has expanded a global partnership with LG Ad Solutions to provide native video and display ad placements on LG's smart TV platforms in over 10 markets across Europe and Asia-Pacific. The partnership initially launched in several European markets last year.

Brand displays on shelves, video ads on TV screens, digital screens at checkout, in-store audio, and displays in parking lots are all budding ad channels for grocery ad buyers. It鈥檚 still difficult to attribute in-store purchases to in-store ads. This ad channel won鈥檛 explode until retailers can access closed-loop data on who is seeing what ad and how that informs purchases.

Uber is getting video ads in all its apps, running after customers place orders, within search ads, and during rides, as part of Uber鈥檚 moves to grow its retail media network. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Soon, it will add video ads to its repertoire. But the tech isn鈥檛 as good at providing error-free outputs and sticking to a brand identity, said May. Generative AI allows others to easily create believable copycat ads mimicking recognizable brands, creating a brand safety issue. AI has machine speed and efficiency, but humans can鈥檛 actually check quality at machine scale. 2.

Post-loop ads: 4- to 10-second skippable video ads that play once a Reel has ended. Once the ad finishes playing, the original Reel starts playing again. Image carousel ads: Horizontally scrollable ads that include two to 10 images shown at the bottom of a Reel. Meta has introduced four new ad formats for Instagram:. Ads in Explore home: Ads that appear on the homepage of the personalized Explore tab.

They want to get close to the show level,鈥� said Ally Appelbaum, senior director of publisher development, self-serve at video ad platform Nexxen. But show-level transparency is likely not going to happen in the CTV world, especially as advertisers are still willing to buy inventory without it.