蘑菇AV

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Read the full report, Digital Video Forecast and Trends Q2 2024.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year. Guide to retail media: Rapid growth, expanding formats, and emerging opportunities.

The company plans to set the proceeds from the investment aside for strategic M&A as it looks for growth opportunities across its company, including its sports betting and gaming business. It says the funds won鈥檛 be used for day-to-day operations.

Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. 鈥淭hey're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,鈥� said Canaves. Don鈥檛 put all your eggs in the digital basket.

Video spending is also being bolstered by some gaming ad dollars shifting to brand advertising. Although it remains a small part of the overall video ad spend, some brands have explored full-screen video advertising within games and other apps.

Most app categories will grow more quickly than that, with only gaming and social media lagging behind. This means the average smartphone user will slightly increase the number of app categories they regularly use.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Final question, Ross in the lead talking about Disney and gaming. So Disney is investing 1.5 billion into Fortnite creator Epic Games in the company's most significant venture into gaming yet writes our Daniel Constantinovich.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major video sites, major social networks, major gaming sites, historical trends, internet and mobile adoption trends, and demographic adoption trends.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

As such, the challenge for media companies, publishers, and app and game developers just got harder. Yes, you must invent and build a sticky experience. You must invest in building a meaningful audience. You must build loyalty to keep them coming back.

Target is offering consumers a whole host of discounts from December 17 to December 24 on categories including kitchen appliances, toys, and video games. The retailer is also giving shoppers who place orders before 6pm on Christmas Eve free same-day in-store and curbside pickup options.

Stadia鈥檚 loss could be independent gaming startups鈥� gain. Streaming services are expected to be a big opportunity in video games, just one that Google is done with, at least for now. Our take: Google will continue to show restraint in areas where it feels it cannot dominate. Stadia was discontinued because of the lack of any uniformed hardware to ensure a consistent experience.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

Audio and navigation are here today, but video and gaming are coming. Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

Sony鈥檚 PlayStation VR2 headset, which is designed around gaming, is being panned for being too expensive at $550. The problem: While it is under pressure to produce another hit product category, now might not be the right time for Apple to pivot toward AR and VR. Even Meta CEO Mark Zuckerberg, the leading proponent of the metaverse, said a functional metaverse is years away from being realized.

鈥淚t鈥檚 about proving that you can drive real business outcomes, whether that鈥檚 for a large CPG company, gaming company, or anything in between.鈥�. 鈥淲e鈥檙e in the outcomes business,鈥� said Alvin Bowles, vice president for Global Business Solutions鈥揂mericas at Meta.

Key stat: US Gen Alphas have more access to laptops, gaming consoles, and tablets than the average adult. What it means: Marketers can reach members of Gen Alpha in the same places they reach their older Gen Z siblings. But they should keep in mind that Gen Alpha values interpersonal connection, rather than being isolated. Don鈥檛 lose sight of in-person experiences.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Video games, typically an indoor activity, showed the biggest Q2 decrease at 39%. The second largest decline was clothing, shoes, and jewelry (7%). 2. Inflation is taking a toll on consumer spending behavior. Key stat: In Q2, 84% of consumers said inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research.

And that can also be seen in their digital gaming. Digital gaming is highest among Gen Z in both users and penetration, which is one of the few places where they outstrip millennials because millennials are just so massive that they usually just take the lead inherently.

Gaming is capturing a growing amount of time spent on mobile, where consumers will spend 26 minutes per day in 2024, per our forecast. Listen to the full episode.