51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.
Article
| May 21, 2025
But the distinction between Reels and Threads is clear: While Reels offers engaging short-form videos, Threads is more text-centric. Are Instagram users who seek visual content equally keen on Threads' text-oriented format? The crux of Instagram's push toward Threads might be rooted in potential advertising strategies.
Article
| Sep 5, 2023
Connected TV (CTV)’s digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.
Article
| Jan 9, 2023
The study emphasizes video tutorials as the top choice for 62% of TikTok users, with 39% and 38% favoring reviews and personal anecdotes, respectively. This underscores the need for captivating video content on TikTok. In the future, over 53% of businesses intend to boost their investment in TikTok marketing, recognizing its effectiveness despite engagement and content creation challenges.
Article
| Jan 17, 2024
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Article
| Jun 23, 2023
TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.
Article
| Jun 28, 2023
The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.
Report
| Jul 28, 2023
The rationale: The Burger King tie-up is Walmart’s latest attempt to make Walmart+ membership more enticing to shoppers across income brackets. While the retailer is successfully winning over higher-income shoppers on the hunt for deals, the demographics of its membership base align closely with those of its overall audience, making it necessary to offer perks that appeal to those groups.
Article
| Aug 22, 2024
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
Article
| Jan 22, 2024
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC.
With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Article
| Jan 2, 2024
Why it matters: Instacart’s retail media growth relies on its ability to help advertisers reach shoppers on other channels, particularly those—like YouTube—that are important avenues for product research and discovery.
Article
| Jun 18, 2024
In addition to Grubhub+, Prime membership offers members fast and free shipping, access to exclusive sales events, and video and music streaming services, as well as perks like discounted One Medical membership. Those perks convinced 97.2 million US households to subscribe to Prime, per our forecast.
Article
| May 30, 2024
Likewise, Walmart said that clickthrough rates for campaigns using Roku’s shoppable ad format were at least three times higher than for average video campaigns run through its DSP.
Article
| Nov 7, 2023
TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.
Article
| Jul 20, 2023
Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.
Article
| Oct 10, 2023
Article
| Nov 1, 2023
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Dec 8, 2023
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024
Article
| Jan 30, 2024
Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they’re shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.
Article
| Feb 26, 2024
Canadian banks have heavily invested in digital development, yet their mobile apps remain uniform and lack standout features, according to J.D. Power. While mobile apps perform reliably, satisfaction gains are seen mainly in credit card and website platforms. AI integrations like virtual assistants have failed to personalize experiences. Key missing features include clear transaction data, stored debit cards, and Gen Z’s most demanded functions like electronic direct deposits and subscription controls. To differentiate, banks must enhance mobile app experiences by adding unique, customer-desired features and improving personalization and security.
Article
| Jun 6, 2025
Chart
| Oct 23, 2024
Source: Sapio Research; CreatorIQ
Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and ĢAV.
Article
| Feb 7, 2025
What’s notable in retail ecommerce.
Report
| Aug 24, 2023
Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?
Report
| Jun 5, 2023