Ä¢¹½AV

Walmart is an example of a obviously massive retailer with deep pockets to invest in this technology. They've been investing in AI for... They're really early adopters, but their generative AI, their LLM platform was still built with some collaboration from OpenAI as well. (13:13):. So I think there's really...

So I think it would be something like a Walmart as the potential buyer. Marcus Johnson (06:37):. That's believable, for sure. I mean, Walmart and Oracle had a pitch, didn't they, a few years ago? Max Willens (06:42):. That is correct. Marcus Johnson (06:42):. So that definitely makes sense. Evelyn Mitchell-Wolf (06:43):.

More than half (55%) of US Gen Z consumers reported making a purchase via social media in the previous six months, per a May 2024 survey by Morning Consult for Walmart, versus 38% of overall shoppers.

We’ve all seen videos of people rushing into Walmart the second the doors open on Black Friday. However, with the surge in ecommerce over the past few years, those mobs have shrunk as shoppers become more dependent on online shopping. Online sales growth was more than three times the growth rate of physical retail (8.8% vs. 2.8%) in the 2023 holiday shopping season, according to Ä¢¹½AV.

As each country’s largest retail ecommerce player by total sales volume, Mercado Libre’s foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de México y Centroamérica (Walmex), Magazine Luiza, and Americanas S.A. The competition will be much fiercer in Mexico.

The share will drop about a percentage point a year, but runner-up Walmart will hold only a 7.5% share of the retail media market in 2024. The search/display mix will continue to stay remarkably stable. In 2024, we expect 56.2% of digital ad spending will go to display, while 41.7% will go to search.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.

The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It’s thus gaining an important place at the ad budgeting table.

Walmart, for example, earlier this year rolled out a slew of similar tools, including Be Your Own Model, which lets a shopper use their own photo to better visualize how clothing will look on them. Others, including Adobe and Amazon, have also trotted out similar solutions in recent years.

The same dynamic explains why Dollar Tree and Dollar General are struggling as Walmart thrives, or why McDonald’s is stumbling and Chipotle is sprinting ahead. Shoppers are willing to spend, but only if they’re confident the business they’re patronizing will deliver good value.

CTV and retail media also grew, with Roku and Walmart showing strong gains, though competition remains fierce.

We're seeing companies like Amazon and Walmart that we previously didn't really think could be undercut getting undercut by these players. Zak, your holiday hot take kind of had to do with these discounts. Zak Stambor: Yeah.

Most crucially, Amazon Prime Video reported it will introduce ads in 2024, Walmart and NBCU announced a partnership, Roku inked a deal with Best Buy, and Kroger linked up with Disney. CTV ad spending will be nearly twice what we expected for 2025.

Walmart also offers Affirm and is building out a BNPL solution with its majority-owned fintech One.

Key stat: 56% of consumers have made a purchase while watching TV in the past six months, Walmart found. Why it matters: Shopping is no longer a singular, focused activity. Nearly 8 in 10 shoppers have made a purchase while multitasking, according to Walmart. Consumers now make purchases while browsing social media (38%), eating at home (24%), or on their daily commute (8%).

Amazon’s small physical footprint holds it back from growing its grocery click-and-collect business, helping Walmart widen its lead as the biggest digital grocery player. Meanwhile, Instacart will continue making gains on Amazon grocery to become the second-biggest digital grocery player. 5. Amazon shoppers are happy to be there.

Walmart de México y Centroamérica. Total retail and ecommerce sales include sales from Bodega Aurrerá, Sam’s Club, Superama, and Walmart in Mexico, as well as bodegas, discount stores, supermarkets, and Walmart stores in Central America. Cencosud.

Yet Gen Z stands out as less likely to discover clothing brands and products via third-party online retailers, like Amazon and Walmart. Gen Z’s health and personal care shopping also draws stark contrasts with older generations. Social media, brand websites, and recommendations from family and friends are far more relevant.

The retailer is in the midst of bringing those capabilities to rural areas with smaller, highly automated delivery centers—a move that could help it compete more effectively with Walmart, which currently has the advantage in those regions thanks to its extensive store footprint and the ability to use those locations to get orders to customers faster.

Data.ai’s top apps list ranks Amazon and Temu above Target and Walmart in terms of active users, as of January 2024. Amazon is no surprise, but Temu’s gains in the past year are notable. The app has become popular on TikTok via influencer and user reviews, particularly among the Gen Zers who dominate the platform.

Based on trust, Gen Zers are less likely to buy from players like Scotiabank-owned Tangerine or CIBC-owned Simplii than they are from Walmart, Google, and Microsoft. Key takeaway: Trying to fight the likes of Apple and PayPal on brand affinity and digital user experience will be futile for incumbent banks.