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And then Zalando, which is a fashion retailer, has launched a ChatGPT-powered fashion assistant where customers can go and ask, say, "I'm going to a wedding in Tuscany in May. Can you suggest an outfit?" So there's an overlap there with search. It's quite hard to distinguish all of the use cases, really. There's a lot of overlap. Sara Lebow (11:29):.

If I said to you, "If you're a brand, put yourself in a brand shoes," and I said, "are you comfortable being around crime and killing, dramatic dramatization of crime and killing?" Probably you're going to say instinctively no, but yet what if we're talking about CSI on TV or the old hit show 24, one of my favorites from back in the day. Now, do you have the same feeling?

If you haven鈥檛 gotten your virtual feet wet yet, initial genAI use cases like internal employee assistance chatbots or additive features like fashion retailer Zalando鈥檚 outfit recommender pose less risk than replacing core functionality. 鈥淭here are safer use cases where retailers can test the water,鈥� Perkins said. 4. Be aware of the limitations.

Distinctive products like augmented reality filters can attract advertisers in the beauty and fashion sectors. But relying on those niches is not driving the revenue growth that investors demand. Our take: Snap鈥檚 Q2 reflects a challenging advertising environment for social media platforms not named Facebook, Instagram, or TikTok.

Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category. Executive Summary. US ecommerce growth will continue to come from essential goods, making grocery the primary category.

Fashion resale marketplace Poshmark introduced visual search for its users. 鈥淭ools like visual search can be especially helpful [in resale], both for buyers who might see a product, might just want to be able to use their camera and match it as well as for sellers who can take a photograph of their product,鈥� our analyst Sky Canaves said on a recent 鈥淩eimagining Retail鈥� podcast.

Categories like beauty and fashion, which have been successful on social media, won鈥檛 translate so easily to this format. Sources. Bizrate Insights. Path to Purchase Institute.

Even less traditional luxury players, like fashion ecomm Revolve, are considering tapping the potential of strategically located brick-and-mortar retail. Many of the new or potential high-end retail stores are cropping up in established (and often European) destinations as growth in China continues to soften.

Gen Zer respondents also seemed uninterested in shopping for material goods like clothing鈥攖hey preferred staying home to watch shows and movies. This could reflect an adjustment of their behavior to meet their financial goals. What this means for banks: Gen Zers鈥� goal of achieving financial stability consistently ranks high as a top goal across various surveys.

For instance, when baby clothing brand Kyte Baby was widely criticized this year after it denied a new mom鈥檚 request for remote work, several users posted their own parental leave stories on LinkedIn. HR professionals used the platform to share their perspectives on the controversy and how it could鈥檝e been handled differently. Algorithm changes are surfacing more relevant content.

The offer is available across a wide range of products including beauty, toys and books, and PCs and accessories. Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico鈥攎arkets dominated by Mercado Libre.

KEY STAT: In the past six months, 39% of Gen Z clothing buyers have discovered a new apparel brand or product on social media鈥攎ore than 10 percentage points higher than clothing shoppers of all ages. Executive Summary. Social media is an important discovery tool for Gen Z shoppers.

For instance, customers in Japan may be shown pictures of trail running shoes with Mount Fuji in the backdrop. Resale platform Depop rolled out a genAI-powered feature for sellers that generates listing descriptions and populates item attributes鈥攊ncluding color, category and sub-category, and brand鈥攆rom a single product photo.