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Video games, consoles, drones, and Apple MacBooks performed well. Similarly, Cyber Monday generated $11.3 billion in online sales, up 5.8% YoY, driven by deep discounts on electronics with video games, consoles, Apple Watches, drones, and digital cameras some of the top products. What鈥檚 the catch?

Streaming services operate under various business models, so comparing them isn鈥檛 exactly apples to apples. A streaming service that underindexes on advertising may be doing so intentionally because it relies most on subscription fees to fund content production and it doesn鈥檛 want to increase churn by opening up the advertising firehose too widely.

That鈥檚 also true in The Influencer Marketing Factory鈥檚 more apples-to-apples comparison between TikTok and Instagram Reels, albeit by a narrower margin. Get comfortable with TikTok. Engagement rate remains the No. 1 way most marketers measure the success of creator campaigns, per July 2023 data from influencer marketing platform Linqia.

And so if you lean into that and keep it very, very simple and very, very small, rather than saying this is going to eat the entire creative industry the way that Apple tried to frame it, then you've got something.

This feature helps Apple beat back regulatory concerns. Showing biweekly payment amounts and the total cost at checkout ensures customers are fully informed of their responsibility. It also gives Apple a head start on any future fee-disclosure regulations. Apple could take this further by including information on late and missed payment fees, giving users complete transparency.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

The sports league published an 鈥渋nvitation to tender鈥� for broadcasting rights in the Americas, Asia, Middle East, and North Africa, opening up the floodgates for bidders and ending a reported deal with Apple that never came to fruition. Rights, anyone?

Several studies quantify its dominance: For instance, Spotify saw 40% penetration of the population, well ahead of YouTube Music at 33%, and more than double the rates for Amazon Music and Apple Music, per Edison Research鈥檚 Infinite Dial 2022 Canada study. Spotify monthly user data from July 2023 illustrates its dominance.

Apple Pay adoption among the Apple faithful offers a master class on brand loyalty. By 2017鈥攖hree years after Apple Pay launched, which allowed Apple Wallet (then called Apple Passbook) users to pay at retailers via their iPhones鈥�17.1% of iOS users were using it to make payments, per our forecast. That same year, Apple Pay Cash (later renamed Apple Cash) brought peer-to-peer functionality to Wallet.

As it adds new products, Apple is inching closer to achieving its reported goal for Breakout, a suite of financial services gathered under one roof. Additional features like buy now, pay later (BNPL) and geographic expansion will help sustain Apple鈥檚 growth. Google:.

Action button: This year鈥檚 iPhones might incorporate a programmable button similar to what Apple has been offering in the Apple Watch. Titanium frame: The iPhone Pro models will have Titanium frames instead of the current stainless steel frames, while non-pro iPhones will come with aluminum frames.

Of those, 45.5 million drivers will use Apple CarPlay鈥攅dging out Android Auto users, at 29.9 million. And as connected cars grow, so will car payments: the connected-vehicle payments industry will reach $600 billion by 2030, per consulting firm Ptolemus.

Apple is leaning heavily on health, safety, and innovation such as satellite connectivity and crash detection features. Samsung continues to push foldables in the high end while saturating the midrange of the market with discounts to push adoption.

Apple may create the first US super app and other predictions about mobile wallet use. ChatGPT plug-ins will transform how consumers interact with brands online. Apple and Microsoft are encroaching further onto Google鈥檚 search turf. More Chart of the Day:. 6/5 - In AI we trust. 6/2 - Commercial break-through. 6/1 - One fad Apple. 5/31 - AI鈥檚 reality check. 5/30 - Secure the bag.

The case gained momentum when the enormous sums Google pays to be the default search engine鈥攁round $20 billion annually to Apple alone鈥攃ame to light. "The obvious question is, why would Google pay so much money for default status if consumers would pick its product regardless?" our analyst Paul Verna said.

Why Apple is the Gen Z winner: Powerful brand loyalty has set up Apple Pay for strong Gen Z demand. 87% of US teens own an iPhone, and nearly the same percentage expect their next phone will be an iPhone, according to Piper Sandler.

In 2022, first movers like Apple, Meta, and Capital One caught the privacy wave by positioning themselves as leaders in safeguarding customer data. First movers will put the spotlight on laggards' privacy gaps.

It鈥檚 Getting More Expensive to Attract New Users on Apple Devices. As downloads decrease, gaming app marketers are spending a premium to earn new installs on iPhones, widening the gap between iOS and Android in cost per install (CPI), AppsFlyer data shows.

All that stuff is on Spotify and there's not really a way to transfer all of your playlists to Apple Music or whatever.

First off, obviously focusing on the search business rather than the ad tech business, but I think one of the facets that's probably most fascinating within that is the idea of the ending the exclusive agreements with Apple or Samsung or what kind of vetting future exclusive agreements have to go through.

Apple. Bank of America. Citi. Federal Reserve Bank of New York. Financial Times. Meta. Morning Consult. Out of Home Advertising Association of America (OAAA). Reuters. Trading Economics.

If Apple were to implement Private Relay by default into an iOS update, the feature could be a 鈥渘uclear option鈥� for the Conversion API (CAPI) model, as noted by media strategist Eric Seufert in a Mobile Dev Memo article cited by AdExchanger.

So let's get into our top eight, starting with number eight, apple for a whole bunch of innovations that Becky is going to tell us about. Becky Schilling (02:07):. Yeah, so Apple's back on our list. A lot of it was from the big event that it held this month. They announced Apple Intelligence and part of that is bringing AI across a lot of its devices, including an improved Siri.

Users can apply for a loan ranging from $50鈥�$1,000 through the Apple Wallet. Apple will conduct a soft credit pull to determine creditworthiness. Apple had also reportedly considered using customers鈥� Apple spending histories, which devices they own, their history with Apple Card, and other cards linked to users鈥� Apple Pay accounts to determine loan eligibility.