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In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.

Yeah, if you factor out the other category, that 11%, because that includes things like audio streaming on a TV set or gaming or watching through a DVD player, then you're looking at a market where right now, I mean, if you convert the math, basically right now streaming has 42-ish percent and broadcasting cable has 56%.

On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

Digital audio will account for 40.4% of audio’s $17.61 billion in ad revenue this year, per our Digital Audio Ad Spending Forecast and Trends Q2 2024 report. Compared to TV, audio’s shift to digital has been longer and steadier, thanks to early popularity of iPods and streaming services. Audio could be an underappreciated ad medium.

Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

US adults spend a fifth of their daily digital media time with digital audio. Global Podcast Listeners Forecast 2023 (Insider Intelligence subscription required). Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Spotify is the leader in audio streaming. With free options, a relatively cheap premium subscription, and an extreme degree of personalization, Spotify has carved out a powerful presence not just in audio but in broader culture. Easy and constant access to music has become an expectation for consumers—something they’re willing to pay for even as other subscription services get cut.

So you had a chart looking at the share of time people spend with digital audio versus the share of ad dollars that are spent on digital audio, and radio too, so both for radio. So digital audio, 11% of people's time, total media time is with digital audio 11%. But in terms of ad dollars it's just 2%.

The Magic Leap 2 headset similarly blends a wide field of view, advanced spatial audio, and an ergonomic design that prioritizes wearer comfort. Despite tepid growth among US users, global headset growth should be strong. More than 30 million headsets will ship worldwide by 2027, according to International Data Corporation (IDC). How should advertisers capitalize on the growth in immersive media?

Still, that doesn’t mean audio companies or advertisers are willing to give up on podcasts just yet. Podcast advertising is still growing at double-digit rates, and companies like Spotify have called the medium a $20 billion opportunity. The end of surging growth: A side effect of podcasting’s mainstream appeal is exactly that—it’s become mainstream, and penetration is relatively high as a result.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

US adults spend a fifth of their daily digital media time with digital audio. Yesterday’s Chart of the Day: AI’s helping hand. Methodology: Data is from the January 2023 Morning Consult report titled "National Tracking Poll #2210197." 2,202 US adults ages 18+ were surveyed online during October 29-31, 2022. The sample was nationally representative.

Listenership has shifted from mainly terrestrial radio to digital audio streaming and podcasts. In addition, social media has changed consumer behavior. Digital’s share is now higher than we expected. We raised our digital forecast to reflect emerging channels like CTV and retail media. Digital ad spending will be C$16.19 billion ($11.99 billion) in 2024, 7.9% higher than we forecast last year.

Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI’s future.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

A lot of digital audio platforms around the world have put a lot of time and effort and money investing into this space, and it is incredibly popular, and the listeners are there and the ad opportunity is real.

I mean, I feel a little odd comparing it so much to Netflix and Disney because those are video streaming and not audio streaming. But I do think it is a good point of comparison that in the first quarter for Netflix and Disney's ad supported tiers, we really didn't see a lot of subscriptions jump down to the cheaper price.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.