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And the latest Instagram campaign in Canada, we proved that we could drop the CPAs at the bottom of the funnel, where we were buying direct response performance ads, from doing brand ads at the top of the funnel, and we showed that it performed as a funnel. It performed together. (14:50):. So that's why I don't like the distinction, is because it does all perform.

Mexico, Indonesia, and Canada will be among the fastest growing and most eager adopters. Canada will be the lone advanced economy to crack the top 10 list for digital sales growth. Canada will also be the only advanced economy to make the top list for fastest growth in overall retail sales. For more on Canada鈥檚 standout year, see our report, 鈥淐补苍补诲补 Ecommerce Forecast 2023.鈥�.

Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada. In July, the company also announced updates to Just Walk Out that boosts accuracy even in the face of camera obstructions, poor lighting conditions, and unpredictable shopping behaviors.

Canada has already shown it will take aim at foreign web giants. Bill C-11, the Online Streaming Act, passed into law in April 2023, requiring foreign streaming services like Netflix and Spotify to invest in Canadian content and adhere to quotas. Both companies have criticized strict quotas, arguing they already invest in Canadian artists and productions. Meta and Google have balked at the law.

That鈥檚 more than double the increase we鈥檒l see in Canada, China, France, Germany, and the UK combined. While there鈥檚 growth across the board in the global programmatic market, rates are tied to total ad spending outlays in each country:. Canada is funneling ad dollars into video and connected TV (CTV). This, in turn, drives strong growth in programmatic display, as is the case in the US.

That鈥檚 lower than its share in other countries such as Canada (41.3%), Germany (43.2%), and the US (38.8%)鈥攔eflecting the UK鈥檚 relatively competitive ecommerce market. But it鈥檚 the biggest share of any UK retailer by a significant margin. It will continue gaining share in 2023 and 2024, although those gains will be incremental. Amazon Prime membership is still growing.

Netflix has completely removed the basic membership plans for everyone, including existing members in Canada this month. According to The Verge, users in Canada and the UK began to receive prompts earlier this month stating that July the 13th was the last day that viewers on this plan could continue watching content. Paul, what will this mean for the Netflix subscription landscape in Canada?

Average revenues per user (ARPU) increased across all geographic regions, with a 19% YoY increase in the critical US and Canada market. The company provided optimistic revenue guidance for the current quarter, projecting 18% to 20% YoY growth. Needs improvement: Despite the revenue strength, Pinterest reported a net loss of $24.8 million for Q1.

FreedomPay will become Toast鈥檚 preferred payments gateway partner for some large restaurant brands in the US and Canada, according to a press release. A separate tie-in with Marriott International will make Toast鈥檚 technology available to food outlets within Marriott鈥檚 Select service hotels in the US and Canada, per another release. Why it matters:.

Canada Goose. Canada Goose opened three new brick-and-mortars this month, adding to its plans to double its physical footprint by 2028. Many luxury brands are honing in on their D2C strategy with mixed results, Canaves said, but Canada Goose has seen signs of success, reporting a 22% increase in revenue for Q4 ending March 2024. 鈥淐补苍补诲补 Goose also announced a new creative director,鈥� Canaves said.

North America averaged 2:44 (Canada came in at just 2:07). That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment.

A blind eye toward progress: Climate activists are quick to point out that all of the US banks financing fossil fuel projects are members of the Net-Zero Banking Alliance, and that Canada was an original signer of the 2015 Paris Climate Agreement. But they don鈥檛 always emphasize the reductions banks in the US and Canada have made so far.

In Canada, it's nine in 10 people in the population. This is a really, really valuable piece of advertising real estate. By the same token, CTV ad spend is beginning to slow down a little bit, so I think this is one area that could help keep it buoyant for a little while longer. I don't think it's going to be revolutionary in any way and the needle won't fly, but it will do enough.

A major dockworkers strike seems increasingly likely: The disruption will begin October 1, just as several retailers begin launching holiday promotions.

Based on our penetration figures, sub OTT appears to be entirely mainstream in China, the US, the UK, Canada, and Australia. Meanwhile, in countries as disparate as Italy, India, and Argentina, barely more than a third of the online population is using the medium. And in Japan, Indonesia, and South Korea, sub OTT seems almost rare.

Best Buy announced it would open 167 small-format Best Buy Express stores across Canada. While there鈥檚 no word on a US expansion, it would make sense for Best Buy to bring the format to college campuses first. Best Buy opened its first small-format store in North Carolina in 2022, featuring a curated selection of products, Geek Squad services, and scan-and-go checkout capability.