蘑菇AV

Advertisers should treat sales events, like Amazon Prime Day, as they might do during the holiday season, launching cross-channel creative campaigns and strategically using retail media to promote special deals and discounts. These events could be major windfalls for retail media networks, as long as they鈥檙e able to meet 补诲惫别谤迟颈蝉别谤蝉鈥� needs. 3. Walmart marketplace drives retail media growth.

Over the past month, we鈥檝e seen ad updates from all the major players, from Meta鈥檚 generative AI ads to Google鈥檚 attempts to decrease clutter. Here鈥檚 what they mean for advertisers.

Some 53% of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads, per a survey from Cooler Screens. Both AI and retail media are still developing. As both of these areas mature, AI will make retail media data even more powerful. Here are some ways AI is improving retail media.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

T-Mobile featured 鈥淪aturday Night Live鈥� actor Marcello Hern谩ndez and his mother in an ad campaign marking the iPhone 16 Pro launch. Walmart introduced The Nuevolution Project, a collection of clothing and home products from Hispanic creators.

Looking ahead: P&G鈥檚 ability to grow sales without leaning on price hikes is an encouraging sign for the CPG industry as companies try to win back volume lost to private labels and cheaper rivals.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Nike鈥檚 Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha鈥機arri Richardson, and debuting a controversial ad campaign.

According to a May 2022 Jungle Scout survey, shipping- and delivery-related considerations are among the top factors influencing US consumers鈥� product choices:. 74% rated shipping price as the top consideration. 58% cited shipping speed. 56% considered flexible delivery options the most important factor.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Unilever is unhappy with turnaround progress: The CPG company abruptly replaced CEO Hein Schumacher as it pushes for a faster recovery.

Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This week, small businesses express concerns about President Trump鈥檚 policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.

Why: 鈥淎mazon鈥檚 ad revenues are really based on retail media,鈥� our newsletter analyst Arielle Feger said. 鈥淏ut its recent rollout of Prime Video ads and a new ad-free subscription tier is a big way for it to beef up its ad offerings.鈥�. What鈥檚 interesting:. New AI-powered tools are being released to improve the Amazon customer experience.

advertising capability or media investment, according to a November 2023 survey from Mediaocean.

Retail media鈥檚 positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players鈥攍ed by Amazon, Walmart, and Loblaw鈥攈ave turned it into the fastest-growing ad segment in the country, and at scale.

That鈥檚 over $34 billion more than the next biggest spender, consumer packaged goods, which has a 15.0% share of the digital ad market. And retail鈥檚 share continues to grow, for now鈥攊t will peak at 28.6% next year before contracting slightly to 28.3% in 2025. Retail鈥檚 surge in digital ad spending follows the ecommerce boom.

鈥淓specially in categories like beauty, health, and personal care, premium brands should really be looking at having some presence on Amazon, especially as it's offering more opportunities for these brands to reach and target consumers through its advertising offerings,鈥� she said. As younger generations enter high-income brackets, particularly Gen Z, shopping patterns may evolve.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our 鈥淏ehind the Numbers: The Baking & Payments Show鈥� podcast.