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Podcast and digital audio ROI measurement is perceived to be at the bottom of the barrel. The reality? It鈥檚 relatively easy to measure ad exposures in streaming audio because the content is delivered in real time. Connecting an audio exposure to consumer behavior is trickier but no more so than would be the case for the average streaming TV ad. Podcast advertising is another story entirely.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

News influencers are overwhelmingly male and lean right-wing: Brands looking for creators have to carefully pick apart values to ensure an ideological match.

Digital audio listeners. Voice assistant/search users. Executive Summary. Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories. No other region is a global leader in more than two categories.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.

Ads will appear alongside livestreams on the user鈥檚 video player and will mute livestream audio while the ad plays. The audio will resume after the ad break or if users skip the ad. The ads will be made available to all eligible livestreams broadcast in normal latency. Creators will need to enable the ads through the 鈥淟et YouTube Decide鈥� mid-roll setting.

A lot of digital audio platforms around the world have put a lot of time and effort and money investing into this space, and it is incredibly popular, and the listeners are there and the ad opportunity is real.

Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board. The biggest drop was a 13-minute loss in time spent with online TV/streaming, but it still leaves the region as No. 2 behind North America.

Use this chart: Marketers can use this chart to make the case for mobile advertising spend, emphasize the importance of prioritizing digital formats, or benchmark their overall media budget allocation for 2025. Related 蘑菇AV reports:. The Global Media Intelligence Report 2024. 7 Charts That Define Digital Markets in 2024 and Beyond.

Put another way, TikTok is the fifth-largest digital ad platform in America just behind Microsoft, accounting for about 3.5% of marketer's budgets. So it's no small amount of money, and like I said, it's growing. Carina, what do you think happens here? Carina Perkins:. Yeah. I mean, I agree with pretty much everything Bill said. I think Meta really stands to be the biggest beneficiary.

If they're built in a way that they can take action, even if it's booking a flight online or doing something else in the background without a person actually clicking a button and telling it to do that, that creates a whole host of safety risks in and itself. Marcus Johnson (23:45):. All right folks.

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.

A children鈥檚 online safety law will pass in 2025. Mitchell-Wolf predicted that 鈥渁 law around children鈥檚 online safety or privacy gets passed [within] the first six months of the next presidential administration.鈥�. Why it matters: Bills like the Kids Online Safety Act and COPPA 2.0 have bipartisan support. Protecting children online has become a key issue for voters and politicians.

Instead, advertisers are leaning into premium content channels like CTV and digital audio, where they can target engaged audiences more effectively. Our take: The Trade Desk sees the shift in digital advertising toward the open premium internet as a significant opportunity鈥攁nd that鈥檚 something we can agree on.

Save a Lot is working with Retail Media Fluent Network to install digital screens at its stores, including 750 independently owned and operated locations across 32 states. The retailer currently has 400 digital window signs across nearly 100 stores, with plans to double that number by Q1 2025.

The news: US adults are increasingly dependent on digital platforms for news, with social media and video overtaking traditional news outlets for the first time. 54% of US adults get their news from social media, per the Reuters Institute鈥檚 2025 Digital News Report, compared with 50% from TV news and 48% from news websites and apps. Our take: Linear platforms could offer personalized news digests and mobile- and social- friendly content to reengage younger users, while advertisers should diversify their campaigns across social media platforms to follow fragmented user engagement.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

And I think a lot of people are looking for inspiration, so this is a great way to get that inspiration on paper instead of online. Zak Stambor (03:48):. I totally agree. I love this move. I think at a time when we're just bombarded with digital stuff, digital content everywhere, having a physical object ... And this physical object is on thicker paper stock. It's got really vivid, beautiful images.

So there was some reporting that came out earlier this month about how the energy needs for gen AI are so significant that coal-fired power plants are now coming back online to meet the energy needs required to power the data centers that make this tech possible. And I think if you add in...

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

Audio listenership is dropping, reversing a trend of the past few years. Broadcast radio lost 10 minutes daily this year, while digital formats like music streaming and podcasts showed losses as well. Canada in Perspective. CTV is changing viewing patterns. Digital video time spent is gaining on TV time.