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Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.

Deloitte expects retail sales to grow 3.1% this year: That鈥檚 slightly ahead of our 2.9% forecast, but those projections could go askew in several ways.

Western Europe is a relatively mature cross-border ecommerce market; more than 40% of digital buyers in the former EU-5 have been shopping from retailers in other countries since 2017, per our forecast. This year, Spain, Italy, France, and the UK will all rank above the US and China when it comes to the percentage of digital buyers making a cross-border purchase.

Consumers are constantly discovering new products, but actually getting them to buy is a different story. Advertisers must ensure product information is accessible everywhere, as consumers use multiple channels for discovery, research, and purchasing products. Here are five key stats to know about the shopping journey.

Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience.

In 2025, retailers will redefine value by blending discounts with innovation, empathy, and personalization. Brands will prioritize authentic connections, engaging audiences through in-person experiences, and highly targeted campaigns powered by advanced technologies like AI. Let鈥檚 look at three key marketing themes industry experts believe will shape 2025.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

This rapid growth is being driven by increased ecommerce, a rise in digital buyers, and expanded budgets from brands looking to boost online sales. Growth drivers:. As brands turn to affiliate partnerships to reach online shoppers directly and cost-effectively, investments in affiliate marketing are accelerating.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.

Almost 4 in 10 US digital buyers will use it at checkout this year, and the figure will jump to nearly half among Gen Z and millennial digital buyers. And many consumers are leaning on BNPL as a credit card alternative. High interest rates, tightened lending standards, and a lower level of savings have pushed them to look for alternative financing options:.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Brands and retailers need to understand what customers expect from the ecommerce experience鈥攁nd how to deliver on it. This infopack provides the most relevant information to help you navigate the opportunities in ecommerce.

But those categories have reached digital shopping maturity and are now growing more slowly and losing ground. Food and beverage, by contrast, is still in a transformational high-growth era and will continue to steal share from the larger categories. To view the full forecast, click here. The category is rapidly rising up the ecommerce ranks.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. 鈥淒igital grocery is no longer an emerging category,鈥� said our analyst Blake Droesch. 鈥淚t鈥檚 grown really fast over the last couple of years, and the market is pretty mature at this point.鈥� Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

Albertsons looks ahead: With the proposed Kroger merger in the rearview mirror, the grocer raised its annual profit forecast and mapped out its growth plans.