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That's a good one. Jeremy Goldman:. People who want to jinx themselves. Sara Lebow:. Yeah. Another thing we haven't talked about here is gift card redemption. A lot of consumers get gift cards during the holidays. Retailers want them to come into stores or go online and use those gift cards, but they also want them to spend a little bit more than those gift cards.

Zooming out: With Google embroiled in various antitrust cases鈥攊ncluding a push to sell its Chrome browser鈥攏egotiating alternatives with the DOJ could show good faith and stall punitive legal action. Our take: If enforced, the DOJ鈥檚 proposals could crack open a tightly controlled ad tech market, redistributing power long held by Google.

In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors. Our take: Wonder is making a bet that the whole is greater than the sum of its parts. Mashing together assets such as Blue Apron and Grubhub along with a grocery (and other retailer) delivery service into a single app will offer shoppers a convenient option.

And all of these other user oriented AI features that are launching at other digital ad companies like Google with AI overviews, we don't really have a sense of how much revenue those features are adding to what the company is already making. Marcus Johnson:. Luckily net income is doing good things for them.

Marketers need to engage younger, mobile-savvy buyers who expect consumer-like digital experiences. Using AI tools enhances content personalization in SEO and can help cater to the diverse needs of large buying committees.

I mean, in a way I do tend to, if I have a question about a household project I'm working on, I mean going to AI to ask the question seems to save me time in terms of finding a good answer. So yeah, I think it does save me time though overall, I'm definitely spending more time on a digital interface than previously. So there's that too. Lauren Ashcraft (01:46):. That's true.

But under both moderate and heavy tariffs scenarios, social ad growth will be slower than total digital and every other digital channel. Meta will be the biggest winner among social platforms in any tariff scenario. While Meta is heavily exposed to a pullback from China-based advertisers, its large and diverse base of advertisers would offset some of those losses.

Last year, FreeWheel, a Comcast company, launched the Viewer Experience Lab, a researched way to deliver ad-supported content that is as good or better than the traditional TV experience that consumers are accustomed to. Q: What are some of the misconceptions about advertising during live events? A: Live events attract a lot of people, and a lot of different types of people.

鈥淭he idea of leaning into gift cards as this thing that you can do to be good to yourself with 鈥榥ew year, new you鈥� type of promotion, it can be really impactful,鈥� said Goldman. Know your customer. Retailers with younger customer bases should embrace New Year鈥檚 resolution trends like Dry January or Veganuary.

Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in the UK as fast-moving consumer goods [FMCG].).

This is good news for Hulu, the sub OTT platform most deeply engaged with marketers and advertising. Time spent with Hulu will increase by 1 minute this year. TikTok and YouTube are in a close fight for short- and medium-length video viewing time. TikTok鈥檚 users (0:54) will remain more engaged than YouTube鈥檚 (0:49), although YouTube鈥檚 user base will remain far larger.

This, combined with TikTok occasionally prompting users with a large 鈥淭RIVIA鈥� pop-up upon opening the app, means that stickers鈥攚hile a good idea in theory鈥攈ave created a rather annoying advertising experience reminiscent of early internet pop-up ads and hard-to-close banners. What鈥檚 the solution?

With tariffs forcing businesses to make every dollar count, reducing returns fraud will continue to be a high priority for retailers鈥攁lbeit one with few good solutions.

鈥淎nd the good news is we have the ability to do both. We just have to bring order to how we do it.鈥�. The third place: Marking a sharp pivot from its recent focus on to-go service, the company aims to reestablish Starbucks as a welcoming 鈥渢hird place鈥� where people gather and connect.

Industry impact: Leading enterprises like the Coca-Cola Corporation, Dick鈥檚 Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform. The partnership boosts Adobe鈥檚 standing in the $500 billion cloud market and could benefit enterprises already using AWS to host their customer data.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Digital wallets have a good user experience, youth, and embedded finance on their side. User experience is digital wallets' key advantage over banking apps. Wallets are an easier-to-use platform for P2P payments, as users only need the recipient鈥檚 phone number or email address鈥攏ot their bank account information鈥攖o start a transfer.

The Biden administration wants to quickly advance plans to abolish the import tariff loophole for goods shipped directly to consumers from China, which helps keep prices low, while President-elect Trump has proposed massively higher tariffs on Chinese goods.

US internet users鈥攅specially younger ones鈥攈ave grown comfortable buying goods while using social networks. But substantial differences between what they buy鈥攁nd where鈥攁re clear.

The game's popularity quickly died down, leaving many digital activations standing in virtual ghost towns. QR codes can be extremely useful and consumer friendly, but it might not be a good idea to put them on highway billboards where drivers won't have time to use them. AI's potential.

Nielsen Digital. Nippon Information. Pattern. Roy Morgan Research. Sensor Tower. Similarweb. The Chosun Daily. The Diplomat. The Korea Times.

Upper-income households once again accounted for the majority of Walmart鈥檚 share gains during the quarter in categories like fashion, home, and hard goods. Walmart is working hard to keep those shoppers loyal even as inflationary pressures wane.

That number could rise to 25% for Korean imports and 20% for French goods once the temporary reprieve on reciprocal duties is up in July. As in other industries, brands are reliant on foreign markets to produce goods and product components more cheaply鈥攁nd capably鈥攖han they would be able to in the US.