蘑菇AV

On today鈥檚 podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

The card, issued by Celtic Bank and powered by i2c, will be Square鈥檚 first foray into small-business credit cards.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

A generous return policy can encourage consumer spending and inspire loyalty. On the other hand, a policy that makes it more costly or inconvenient for customers to return their items could sting a retailer鈥檚 bottom line. Here are some short- and long-term ways return policies can affect retailers, and ways to avoid charging customers a fee to cover return costs.

From enabling Apple鈥檚 softPOS to expanding its BNPL program, we look back at the biggest announcements from Block this year.

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

Cost challenges associated with a new reimbursement policy have spooked community banks鈥攂ut customers鈥� love for the service could make it hard to shed.

The total value of contactless payments made with UK Barclays cards surged nearly 50% YoY thanks to regulatory changes and broader acceptance.

India鈥檚 CBDC setbacks suggest the digital euro will have to overcome many hurdles

The neobank launched the Ultra card, which offers travel, lifestyle, and investment perks. But stiff competition will pose a challenge.

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here鈥檚 a look at some of the biggest retail media moves from the first six months of 2024.

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

As the DOJ鈥檚 antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. 鈥淭he DOJ has a really strong case here,鈥� said our analyst Evelyn Mitchell-Wolf on our 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's not looking great for Google.鈥�

The partnership opens up the provider to a massive merchant network, which can help it add users and grow volume.

If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.