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By 2027, there will be a combined 135.5 million Gen Z and millennial social network users in the US, over half of total US social network users, according to our forecast.

ChatGPT has fast become one of the biggest buzzwords in payments. We delve into the future of generative AI, cut through the noise, and provide actionable steps for payment services providers to prepare for its rise.

Becoming Amazon鈥檚 strategic payments partner in the US, Canada, and Europe can help Stripe bolster its processing business.

JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction鈥擟hase is not a retailer. But because it鈥檚 monetizing purchase data, Chase Media Solutions operates a lot like an RMN.

Elon Musk鈥檚 rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?

Both firms reported slight profit improvements in Q4 following a shift away from a growth-at-all-costs mentality鈥攚hich is likely to continue into 2023.

The 2022 holiday season鈥檚 solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

A generous return policy can encourage consumer spending and inspire loyalty. On the other hand, a policy that makes it more costly or inconvenient for customers to return their items could sting a retailer鈥檚 bottom line. Here are some short- and long-term ways return policies can affect retailers, and ways to avoid charging customers a fee to cover return costs.

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

The total value of contactless payments made with UK Barclays cards surged nearly 50% YoY thanks to regulatory changes and broader acceptance.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

India鈥檚 CBDC setbacks suggest the digital euro will have to overcome many hurdles

The neobank launched the Ultra card, which offers travel, lifestyle, and investment perks. But stiff competition will pose a challenge.

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

Some stability will finally emerge in Asia-Pacific鈥檚 retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.

As the DOJ鈥檚 antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. 鈥淭he DOJ has a really strong case here,鈥� said our analyst Evelyn Mitchell-Wolf on our 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's not looking great for Google.鈥�