蘑菇AV

Growing demand and regulatory clarity will encourage more FMN launches this year.

With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

The solution gives consumers greater visibility into their transaction data, improving the customer experience and saving banks money on customer service costs

More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

A generous return policy can encourage consumer spending and inspire loyalty. On the other hand, a policy that makes it more costly or inconvenient for customers to return their items could sting a retailer鈥檚 bottom line. Here are some short- and long-term ways return policies can affect retailers, and ways to avoid charging customers a fee to cover return costs.

The UK鈥檚 resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act鈥攐r risk losing out.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

India鈥檚 CBDC setbacks suggest the digital euro will have to overcome many hurdles

The neobank launched the Ultra card, which offers travel, lifestyle, and investment perks. But stiff competition will pose a challenge.

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

As the DOJ鈥檚 antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. 鈥淭he DOJ has a really strong case here,鈥� said our analyst Evelyn Mitchell-Wolf on our 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's not looking great for Google.鈥�

The partnership opens up the provider to a massive merchant network, which can help it add users and grow volume.