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Now where I think the innovation is definitely going to happen is Latin America in general skews very heavily towards display ad formats in general as a general media mix of advertising. And now we're seeing those media buying habits play out within the retail media segment as well.

It's providing display ads to brands of all sizes and it's enhancing its capacity to measure ad success in stores. Walmart Connect is also combining capabilities with its supply chain platform and just all around making a lot of retail media innovations. Suzy Davidkhanian:. So I thought you were going to talk about it. You kind of talked about it. I thought this was on the list because of Luminate.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

She explains that the display ads United passengers see when they swipe through movies and TV shows and the 32nd video ad they watch before the entertainment starts will now be personalized based on the data United has on its customers.

She explains that the display ads United passengers see when they swipe through movies and TV shows and the 32nd video ad they watch before the entertainment starts will now be personalized based on the data United has on its customers.