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To add to that, I think the buying something online and picking it up in store is a combination of an e-commerce and an in-person activation.

The store will be located in The District at Howell Mill shopping center, a high-visibility location along I-75, ensuring it catches the attention of commuters traveling between Buckhead, Midtown, and downtown Atlanta.

Luxury ecommerce is a tough place to play: That鈥檚 why Cartier owner Richemont is selling Yoox Net-A-Porter to Mytheresa鈥攐ne of the few platforms that has found sustained success.

So Ulta is launching a marketplace for select invited brands and they're also adding some more personalization to its e-commerce business. Ulta's new CEO has acknowledged that the company made several self-inflicted mistakes recently and they lost beauty share last year. She's hoping that these changes will help elevate the guest experience. Sara Lebow:.

The tool uses Best Buy鈥檚 first-party data and supports Meta鈥檚 Advantage+ shopping campaigns. Instacart is giving all brands access to in-store advertising via its Caper Carts. Starting next month, marketers鈥� shoppable display campaigns will be automatically extended across Instacart鈥檚 marketplace and Caper Cart鈥檚 digital screens.

Although, we're seeing both kind of returning and new customers shopping our digital channel, being Truereligion.com or they're shopping through the app. And I think it's because the other part of the marketing strategy that we haven't talked about yet, it's called Team True. So Team True is an always on influencer program of now almost 100 people, and those people are really diverse.

As retail media鈥檚 share of digital ad spending continues to grow, brands that have not yet sorted out how their national, trade, and shopper dollars fit together will fall behind their competitors. Smaller RMNs will have to get better at telling their story. Small- and midsize advertisers remain open to experimenting with RMNs.

Payment provider innovation and regulatory changes are setting a long-term growth runway for cryptocurrency payments. But providers will still need to overcome low merchant acceptance and a sense of mistrust before crypto can go mainstream.

Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

With Amazon accounting for 76.7% of the US retail media industry鈥檚 $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

This launch could revolutionize PayPal鈥檚 in-store ambitions鈥攁nd provide real competition for Apple Pay