"It really symbolizes a new chapter for Walmart's ecommerce business," said Droesch, highlighting how the retailer continues to innovate and expand its digital presence. 6. Misfits Market.
Why it鈥檚 worth watching: The ad tech landscape is dominated by Google, Meta, and Amazon, which are on track to control over half of global ad spend by 2028, per Campaign. With AT&T and Verizon exiting ad tech, T-Mobile鈥檚 investment spree signals a gamble on mobile-driven, first-party-data advertising.
Our take: Including creators in its campaign can help Visa make the most of its ad spend. Sponsored content from influencers can be a strong tool in generating brand awareness, and it鈥檚 especially impactful for reaching younger audiences, which Visa is targeting with this campaign.