蘑菇AV

From home office to Google hotel room: Convincing employees that hotel sleepovers are better than remote work will be tough. Offering affordable housing and flexibility are a better strategy.

On today's episode, we discuss whether Microsoft鈥檚 AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

A $5B lawsuit over Chrome鈥檚 鈥業ncognito mode鈥� privacy moves closer to trial. Plaintiffs argue Google misused data, but Google stands firm on its transparency.

础尘补锄辞苍鈥檚 advertising division ranked highest in our Power of Amazon in 2023 report. Its retail ecommerce division, 础尘补锄辞苍鈥檚 biggest business by dollars, lost share between our initial rankings in 2021 and our current forecast.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Putting ad budgets behind high performing organic content that it's optimized for search can help reach consumers, especially if they're on the younger side where those consumers are most receptive. And that's always been the major value proposition for search and Google is not the only place where purchase intent is demonstrated or where product discovery occurs.

Google Analytics 4 (GA4), which launched at the start of July, introduced ecommerce dimensions and metrics, improved audience insights, and better app measurement.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft鈥檚 attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube鈥檚 current issues around violating children鈥檚 privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

Search engines slide: Generation Z is 25% less likely to use Google for searches compared to Gen X. Only 64% of Gen Z use search engines for brand discovery, compared with the 94% of Baby Boomers who do so. But there鈥檚 a bright spot for Google: 57% of people use YouTube to search for information in the same way they use Google.

TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how鈥攜et.

TikTok鈥檚 future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it鈥檚 clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit. But there are a few things to keep in mind while exploring identity resolution.

So at the end of last year, Amazon announced a date for when they're going to start introducing advertising to Prime Video. January 29th is now when they'll start introducing ads to the platform, unless subscribers pay an additional 2.99 fee.

The new 鈥淪cience Vs鈥� from Gimlet Media, the podcasting network Spotify acquired for $200 million in 2019, will also be available across rival audio platforms like Apple Podcasts and Google Podcasts.

We estimated last week that Meta could stand to gain 22% to 27% of TikTok鈥檚 projected $6.61 billion in US ad revenues, while YouTube stands to gain as much as $1.54 billion.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.