蘑菇AV

I predict that Google won't rock the boat again before the holiday season. But I think that once the holidays are over, we'll start seeing signs that Google is getting ready to launch its new consent workflow. (12:36):.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.

Strong performance across channels bodes well for SMBs who were concerned about the holiday season and corroborates Bankrate data showing 59% of holiday shoppers planned to purchase on Small Business Saturday. BNPL. One in 5 consumers planned to use BNPL this holiday season, and another 20% were considering it, per an ETA/Strawhecker Group survey.

How retailers are responding: Unsurprisingly, Amazon, Target, and Walmart are taking the opportunity to roll out more holiday sales in a bid to attract shoppers. Amazon is hosting a 鈥淰ery Merry Deals鈥� promotion from December 12 through December 21, with new deals being added each day to attract last-minute holiday shoppers.

Go further: Read our Holiday Shopping 2023 report.

It鈥檚 payback time: What percentage of US consumers who took on debt to pay for holiday gifts are at least somewhat concerned about paying back their debt? A) 24% B) 34% C) 44% D) 54%. Over half of consumers who borrowed to buy gifts are concerned about repaying their holiday debt, up four percentage points from last holiday season, according to recent data from CivicScience. January 14, 2025.

Walmart is leaning harder into its membership perks for its holiday sales, which could give it an advantage over Amazon in terms of new sign-ups. Plus, Prime membership is pretty saturated, so there鈥檚 less room for it to grow. Still, the strength of Amazon Prime鈥檚 year-round perks (specifically around the speed of its delivery) make it a no-brainer for the holiday season. 2. Delivery.

A built-in advantage: Even before online retailers鈥� cutoff dates passed, consumers expected to consolidate their holiday shopping by purchasing from an average of 2.4 different types of retailers this holiday season, down 29.4% from 3.4 just a year earlier, per ICSC.

That鈥檚 a good sign for the rest of the holiday season. We expect 7.0% retail sales growth this holiday season. Go further: Read our full US Holiday Shopping 2022 report.

Guiding gift-giving: These lessons in authenticity are some that Brooklinen plans to apply toward the expanding holiday shopping season. 11% of consumers began their holiday shopping in July, according to Bazaarvoice, pointing toward even earlier and longer awareness and consideration phases. Being intentional about bonding with your customers is key during these phases, said Rayonia.

Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth. Use this chart:. Ensure your holiday marketing strategy offers online deals and promotions. Make a case for greater investment in digital. More like this:. Holiday Shopping 2023 (Insider Intelligence subscription required). Consumers plan to spread their holiday purchases across fewer retailers this year.

The news: US shoppers spent $16.6 billion dollars this holiday season using buy now, pay later (BNPL) plans, per Adobe Analytics data from November 1 to December 31. BNPL volume increased 14% year over year (YoY). Total online holiday sales reached a record $222.1 billion this season, per Adobe, up 4.9% YoY. What led to BNPL鈥檚 growth? Tightening credit standards.

Methodology: Data is from the October 2022 Coveo "Holiday Shopper Report 2022." During July 2022, Coveo commissioned Arlington Research to survey 4,000 UK and US consumers about their shopping plans for the 2022 holiday season. Participants were evenly distributed between each country and among age groups.

Walmart rolls out series of initiatives to attract customers to its stores and boost ecommerce business: The retailer is opening a cashierless Sam鈥檚 Club store, adding pet care centers, and automating more distribution centers.

The stat: Shoppers returned 1.39 billion orders globally following the 2022 holiday season, a 63% increase year-over-year (YoY), per Salesforce. Holiday hangover: After a relatively strong holiday season, retailers are beginning to feel the weight of returns as inflation drives more consumers to return online purchases.

The back-to-school season's performance is seen as an indicator of overall economic health and retail sector strength, potentially setting the stage for a successful holiday season. We forecast that total US holiday retail and ecommerce sales this year will top $1.372 trillion. Integrating online and offline retail channels remains a key priority for maximizing the customer experience.

And retail sales in the final three months of the year rose 6.7% YoY, which suggests that some holiday sales were pulled forward into October thanks to Amazon, Target, and others pushing consumers to get started on their holiday shopping more than a month before the unofficial start to the season on Black Friday.

Kohl's has added a bunch of new brands, it expanded its holiday gift assortment, and it relaunched 2000s kids staple, Limited Too, which we've talked about on this pod before. Kohl's has also long offered Amazon returns to bring people into its stores, but that has not been super successful for Kohl's.

The data: Twenty percent of US respondents plan to use buy now, pay later (BNPL) this holiday season, per a survey by the Electronic Transactions Association (ETA) and The Strawhecker Group (TSG). Why it matters: Tougher economic challenges this year that may affect consumers鈥� holiday shopping鈥攎aking flexible payment methods like BNPL more appealing. Inflation.

Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.

Holiday sales were strong. Core retail sales during the holiday season rose 3.8% over 2023, per NRF analysis of US Commerce Department data. That provided strong momentum heading into the new year. Consumers feel good. Consumer sentiment soared 13% in January to reach its highest level since July 2021, per the University of Michigan.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Why Klarna is making an omnichannel push ahead of the holidays. Early sales, BNPL use will help drive robust holiday spending growth this year. Cost concerns are top of mind for this year鈥檚 holiday shoppers.

A survey by the German Retail Federation (HDE) of 500 companies found more than half expected this holiday sales period would be worse than last year, and 21% feared it would be considerably worse. The US retail landscape: It鈥檚 a different story in the US, where several economic indicators suggest households headed into the holiday season in a good position to spend despite high inflation.