蘑菇AV

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

Among Gen Z social shoppers, 82.0% have made a purchase after seeing or because of content produced by a creator/influencer, the most effective way to encourage Gen Z social purchases, according to a March 2024 蘑菇AV survey. 4. TikTok, Facebook are the top platforms for social commerce.

Our definition includes social shoppers who said they made a purchase after seeing or because of social media content produced by a creator, influencer, or celebrity influencer. Shoppers on a specific platform who were influenced to make a purchase from creator content did not have to see that content on the same platform.

There have been articles on CNN, on The Wall Street Journal and then Times all about how prices are going go up, but also on TikTok and a lot of influencers urging people to buy stuff now before the price goes up.

Banks are fighting influencers for Gen Zers鈥� trust on social media. Gen Zers prefer content less swayed by interested parties. Banks鈥� social media content is equal in trustworthiness to that of influencers. Just over 27% of Gen Zers called bank comments/posts the most trusted source鈥攁nd the same proportion cited influencer content. They have little trust in bank ads on social media.

Going forward, social media interviews with influencers could become an important component of public campaigns.

They have favorite influencers that they follow, that they want to hear about the new products there. I think there's so much potential. It's not just apparel, footwear, of course, we're talking about so many different product categories. It could be tech products, beauty, cosmetics, things like this. And so there's just so many different avenues you can go down.

Coty-owned skincare brand Philosophy transformed a conference room in its Empire State Building headquarters into a clinic where influencers, customers, and press could meet with the brand鈥檚 scientific advisors and test new products. It also uses the space to film livestream shopping videos. Our take: Necessity is the mother of invention.

Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth. Optimize posts using A/B testing and use retargeting to reach consumers who have already shown interest. Highlight sustainability credentials.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

However, the company has begun to find success cultivating close relationships with celebrities and fashion influencers to sell more premium clothes.

But even if TikTok is banned or sold in the US, 33% of US influencers believe Facebook Reels will become the dominant platform for short-form videos, followed closely by Instagram Reels at 32%.

The news: Influencers MrBeast (real name Jimmy Donaldson), Logan Paul, and KSI (real name Olajide Olayinka Williams Olatunji) are joining forces to launch Lunchly鈥攁 product they claim is a 鈥渂etter-for-you鈥� lunch option than products such as Kraft Heinz鈥檚 Lunchables. It aims to piggyback on the success of MrBeast鈥檚 Feastables chocolate bar brand and Paul and KSI鈥檚 Prime Hydration beverage brand.

It also partners with well-known local influencers and with local municipalities on key events. Larger FIs that want to prevent the outflow of young customers must continue to prioritize personalized services and excellent, human customer service.

The one thing that is the new part is that there's so much around money and influencer marketing and dollars that are attached to it that that's probably why it would be okay. Jasmine Enberg (08:56):. The other thing is there's still a chance for TikTok technically to sell and to find a US buyer. Suzy Davidkhanian (09:04):. Well-. Jasmine Enberg (09:04):. That is...