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Netflix reportedly charged extraordinarily high CPMs for its new ad-supported tier, but massively under-delivered impressions to its first batch of partners. While major events alone can鈥檛 keep TV advertising afloat, they鈥檙e still an area where linear TV wins over streamers.

They're a platform through which you can access a Netflix, a Fubo, et cetera, from my understanding. So it feels more likely that a tech player and a tech player would get together than a content player like a Netflix and a Microsoft. I love this prediction. Andrew Lipsman:. The gigantic ones like Netflix are always hard to digest.

Other notable companies conducting layoffs include Lyft, Stripe, Microsoft, Netflix, Roku, Cisco, Salesforce, Coinbase, HP, and Oracle. Additionally, Apple announced a year-long hiring freeze in November, and Alphabet plans to cut 10,000 employees through a stricter performance review process.

鈥淵ou have to be really certain, commit a lot of money, and know what you鈥檙e doing if you鈥檙e going to pay the prices that Netflix, Peacock, and Max command,鈥� Benes said. FASTs, on the other hand, are more feasible for businesses that want to advertise in streaming, but aren鈥檛 the largest corporations in the world.

CTV ad spend will grow as the ad businesses for Netflix and Disney+ mature. But for now, YouTube leads competitors in both time spent and ad spend. For 2024: Embrace the pivot to digital. It鈥檚 where viewers are spending an increasing amount of time and where ad formats tend to be more shoppable. 3. Cookies are going away, for real.

At 鈧�9.99 ($10.84) monthly for web users and 鈧�12.99 ($14.09) for mobile users (around the same price as a Netflix subscription), the cost could price out some social media users. For Meta鈥檚 subscription model to be financially viable in the US, monthly rates would have to be even higher to make up for the higher ad revenues per user in the North American market.

In fact, all FAANG companies (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, according to Kantar and the Out of Home Advertising Association of America.

Well, it's interesting, Netflix, they did that big data drop to show the number of hours viewed on all their shows.

Their new ads tier is out, Disney+ with ads, as well as Netflix with ads. And Peter Newman, who's one of the directors of forecasting who worked on that forecast, was saying that Disney+ expected to make more than Netflix in terms of money made from [00:05:00] its ads in 2023, this year, and next year as well. Not a ton more, but still more, which is interesting.

But in the UK, leaders like Amazon, Netflix, and Amazon-owned Freevee make up a significant chunk of viewership across both free, ad-supported TV platforms (FAST) and subscription over-the-top (OTT) video. Tubi managed to excel in the US despite the crowded streaming market through offering free, ad-supported access to content that differentiates it from major competitors.

Would you compare it to the Netflix key on a remote control? Does that really make people use Netflix more? Is it more seen as marketing tool because I'm reminded of Netflix, I'm going to watch Netflix, I'm going to watch it regardless of how I get there. Yory Wurmser:.

The same is true for connected TV and retail media players like Amazon, Netflix, Disney, and Walmart. Why Meta benefits: A TikTok ban would reduce competition in the social media space, especially in the video content segment. Reduced competition could allow Meta to consolidate its market share and potentially exercise greater pricing power over its ad inventory.

We don鈥檛 break out time spent by device for platforms like Netflix or Hulu, but considering that they host longer-form content, consumers may be more inclined to watch it on a larger screen. The play: Instead of treating CTV and OTT as one and the same, marketers should consider what actions they鈥檙e trying to get consumers to take and invest accordingly. Want to increase engagement among consumers?

鈥淲颈迟丑 Netflix, Disney+, and now Amazon including ads, the pendulum has completely swung, and streamers are essentially forcing advertising upon CTV consumers,鈥� Willens said. Winner: Amazon. Retail media competitors vs. Amazon. Amazon will account for a 74.2% share of US retail media digital ad spend in 2024, according to our October 2023 forecast.

Netflix follows, with 7.3%. To reach your customer, focus on where they spend the majority of their time鈥攖hen analyze which sorts of advertisements will yield the most return. 3. Focus on their search habits. Some 56% of US consumers start their product search on Amazon, while 42% start with a search engine like Google, according to Jungle Scout.

Last year, Frito-Lay partnered with Netflix to promote the streaming service鈥檚 latest season of 鈥淪tranger Things,鈥� hosting a livestreamed concert featuring Charli XCX and other artists.

Excluding top-grossing nominees 鈥淎vatar: The Way of Water鈥� ($2.27 billion globally) and 鈥淭op Gun: Maverick鈥� ($1.49 billion) and Netflix-exclusive 鈥淎ll Quiet on the Western Front,鈥� the average box office performance of Best Picture nominees was $78.3 million. Even Steven Spielberg, a director known for his box office draw, only managed to net $33.6 million on the autobiographical 鈥淭he Fablemans.鈥�.

More kids watch YouTube than TikTok, Disney+, and even Netflix. Neary 57% of US kids under 12 use YouTube, meaning YouTube has a higher penetration among the youngest users than among those ages 65 and older, according to our data. Just 5.1% of US kids under 12 use TikTok, though that figure could rise as TikTok is younger than most of its Gen Alpha users.

Discovery鈥檚 unified streaming service on the horizon, and Netflix and Disney+ competing for streaming ad dollars, expect a rocky road ahead for Paramount+ and its parent.

The firm recently inked a measurement deal with Roku, not to mention Netflix. No love lost: This week, measurement panel firm TVision raised $16 million in funding led by Nielsen competitor iSpot as part of its attempt to become a viable alternative.

Big Tech will still make a big splash: Twitter Beach will be gone, but Amazon, Apple, TikTok, and Netflix are new(ish) players that are expected to show up in a big(ger) way this year. Mainstays like Meta, Google, Spotify, and Snap will return to their residences on the Croisette.

I don't think that Netflix at the premium subscription, Netflix probably they don't think about the FASST platforms as a direct competitor. But it becomes interesting to marketers and advertisers when they think about, "Boy, everybody that I'm trying to reach is transitioning over to streaming services. We know this is happening, they're all cutting cords. How do I reach them?"

While Netflix and YouTube are popular video platforms, FAST services are well positioned as household budgets get tighter with the rise of inflation and economic uncertainty. Last year, Roku introduced Espacio Latino featuring Spanish-language content, and Adsmovil USA launched Nuestra.TV, an ad-supported streaming platform with free bilingual video content, on Roku and Amazon Fire TV.