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Having gotten used to consistent monthly charges thanks to subscription-based services like Netflix, consumers now want the same from their banks. Subscription pricing gives them better visibility into what they鈥檙e getting for their money and the flexibility to pay for what they can afford. UK-based neobanks Monzo and Revolut give banks examples to follow.

Last year, Frito-Lay partnered with Netflix to promote the streaming service鈥檚 latest season of 鈥淪tranger Things,鈥� hosting a livestreamed concert featuring Charli XCX and other artists.

US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon鈥檚 ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.

Between January 1 and February 1, Google searches for ChatGPT increased by more than four times in the US, according to Google Trends. 4. AI is still viewed as more buzzy than business-y. Half of US adults still think of AI as a tool for fun and experimentation, according to a Suzy report.

They also have a partnership with Netflix and they're trying to buy Activision Blizzard. That deal hits some roadblocks in the UK and it's questions to whether it will pass regulatory approval in the US, but it did in the EU, which is key.

Although this deal aided subscriber growth in the US and Canada, it led to a dip in average revenues per user (ARPU) in these regions to $8鈥攖hough, globally, ARPU rose by 6% to $7.28. Challenges remain: Despite these gains in streaming, Disney's linear networks are facing continued difficulties, with revenues declining by 8% and operating income falling by 22%.

Behind YouTube, TikTok is the platform where US internet users are most likely to watch a creator- or influencer-led livestream, per a May Influencer Marketing Factory report. While livestream commerce hasn鈥檛 gone mainstream in the US yet, companies from Amazon to Poshmark are experimenting with the format. Brands that want to give livestream commerce a try should consider starting on TikTok.

Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn鈥檛 so simple.

In Meta鈥檚 most recent earnings call, Zuckerberg said WhatsApp鈥檚 number of daily active users and message sends in the US 鈥渒eeps gaining momentum.鈥� We expect WhatsApp to have 67.6 million US users in 2024, up 2.1% YoY. It鈥檚 hard for brands to break into private chats, but creating shareable content is one way to do so.

Users on Netflix this year are spending on average 18 minutes to choose what they want to watch. An increase of decision making of 50%. Marcus Johnson:. That's pretty true. Zach Goldner:. ... versus 2019. So choose what you want to watch and just prepare the come the holidays when you're sitting next to your family to watch that next holiday flick.

Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏lack Mirror鈥� in a surprisingly tone-deaf blurb. CMG purported to use AI to gather and analyze consumer data, mixing its findings with clients鈥� own databases to create consumer profiles.

Follow us on Instagram. Episode Transcript:. Marcus Johnson (00:00):. You know what you should do? You should partner with 蘑菇AV on data-driven marketing materials. That's what you should do. Our customer reports give 蘑菇AV media solutions clients the opportunity to generate new category insights through original surveys and analysis.

Netflix already discovered it makes more money per user on its ad supported plan. So of the two different options, you can have Netflix without ads, people pay money, no ads. Or you can have a person who has Netflix with ads and you pay less money, but they show you ads and that person, the with ads person is making the company more money.

So when you look at the total number of viewers, you see folks like Netflix, Prime, Hulu, and Disney at the top of the list. But then when you flip that and look at percentage change in growth, that tells a totally different story. YouTube climbs to the top, Netflix and Prime and Hulu move all the way down to the bottom of that list. Netflix and Prime actually go into the negative for growth.

Netflix, according to Wall Street Journal, have already said that they're going to be increasing their prices starting with the US and Canada in a few months, so they're already prepping folks for that increase, and it's because these companies and studios have struggled.

The UK is the third market to get this service, following the US and Germany. It enters an already crowded space in the UK but offers yet another OTT outlet for viewers in the country. OTT video viewer numbers will thus rise more quickly than we previously forecast. We鈥檇 already expected a steady rise in viewers across our forecast horizon.

The retailer has solidified its No. 2 position among US OTT video services, keeping a comfortable lead over Hulu and narrowing the gap with market leader Netflix. It has done this by increasing its content and licensing investments by 28% in 2022 and by using Prime Video as an aggregator for subscriptions to other services.

Amazon鈥檚 control of 77.0% of the US retail media market, per our forecast, will contribute to the lack of standardization, as the giant doesn鈥檛 have much motivation to work with smaller players on measurement. But that won鈥檛 stop advertisers from seeking a standard.

Their new ads tier is out, Disney+ with ads, as well as Netflix with ads. And Peter Newman, who's one of the directors of forecasting who worked on that forecast, was saying that Disney+ expected to make more than Netflix in terms of money made from [00:05:00] its ads in 2023, this year, and next year as well. Not a ton more, but still more, which is interesting.

What you got for us, mate? Ross Benes (15:29):. So in a year, Tubi will account for 2.5% of total time spent with streaming and TV as judged by Nielsen. And the reason that is significant is it'll put in ahead of everyone except YouTube, Netflix, and Amazon. Marcus Johnson (15:48):. So I was looking at this.

The Media Rating Council is an industry self-regulatory body established in 1963 at the request of the US Congress. It鈥檚 responsible for auditing and accrediting measurement solutions across media types, channels, and ad formats. It also develops and enforces measurement standards and guidelines. The JIC.

But there was an emphasis on electric vehicles from the automakers, and I thought the GM one with Will Ferrell was interesting because he called out specifically basically product placement within Netflix. So it was GM and Netflix partnering for an ad with Will Ferrell, so I thought that was cool. Marcus Johnson:. Auto ads, yeah, they've seen a small...

And then you throw on Netflix because everyone has it. Netflix Basic for 10 bucks, you've got $40 for the internet, $72 for YouTube TV, and $10 for Netflix Basic, you're already at $122. So it is creeping closer and closer to what cable costs. But my next question to you is, do people care? How much are people looking at it? Because it's a natural comp, isn't it? Because that's what we used to have.

I mean, you know that Disney owned Hulu leads the pack, about $4 billion in US CTV ad revenues this year. YouTube's in second with nearly 3 billion. Roku is third with nearly two. We don't see any other streaming services making it into that billion dollar CTV ad spending club this year. But you point out that several folks will gain entry to that club by 2025, Pluto TV, Tubi, Peacock, Netflix.

It's the Industrial Revolution that screwed us up, right? Marcus Johnson:. Oh, tell us. Bill Fisher:. Well, it's forced us into this artificial work day. I mean, prior to that-. Marcus Johnson:. Oh, of nine to five. Very interesting. Bill Fisher:. Yeah, the hunters woke up early and did the hunting. That's you and I, Jasmine.