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On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

Advertisers aren鈥檛 prepared for cookie deprecation. But 鈥渟taying the course is not really a great option,鈥� our analyst Paul Verna said during a recent 鈥淎dvertising Trends to Watch for 2024鈥� webinar.

Google isn鈥檛 looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.

The Fed鈥檚 supervision chief laid out his vision for stricter capital requirements and stress tests. Here鈥檚 what it means for banks already on edge.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.

Activision Blizzard one of many deals in geopolitical crosshairs: China is leveraging its antitrust review process to strike back over sanctions. Economic fallout for US companies could hinder tech innovation.

TikTok鈥檚 recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.

President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.

The US economy hits speed bumps: A flurry of news events, a slowing labor market, and lackluster consumer confidence numbers are making it harder for retailers to convince consumers to spend.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

Traffic is up at Aldi and Lidl: With the cost of rent, car insurance, and electricity continuing to rise, consumers are looking to save on groceries.

As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.

Gen Z鈥檚 buying power is rapidly growing: Food and beverage companies looking to cater to the demo鈥檚 unique tastes can鈥檛 do so without incurring some risks, however.

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

Amazon looks to its B2B ecommerce division for growth: The retail giant sees significant opportunities to expand Amazon Business into new markets in Europe and elsewhere.

Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.

Diabetes drug makers come under gov鈥檛 pressure: Big Pharma reacts to Biden administration push for limits on insulin prices. A majority of consumers鈥攁nd employers鈥攁re cheering on cost pressures.

SVB鈥檚 fall could set off more uncertainty in the tech sector: The collapse of a longtime cog in the country鈥檚 innovation engine will put additional strain on a tech sector already reeling from layoffs and losses.

A new report from demand-side platform RTB House suggests FLEDGE, Google鈥檚 privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.

Big Tech鈥檚 monumental SCOTUS face-off: Big Tech鈥檚 long-term immunity from content liability is being called into question, but Congress鈥攏ot the Supreme Court鈥攎ight be the better branch of government to navigate the issue.

The card network鈥檚 gross payment volume increased 8% YoY during Q4, but it anticipates a slowdown in revenue growth this quarter.

TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.