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Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:.

Shoppers are reining in their online purchases somewhat. The share of consumers who bought a beauty product online over the previous month reached an annual low in October 2024, per our bimonthly ecommerce survey conducted by Bizrate Insights. This trend was consistent among the important beauty-buying demographics of females and 18- to 34-year-olds.

Walmart Marketplace sellers soar over the retailer鈥檚 holiday sales events. Younger consumers rely on TikTok for holiday inspiration, not purchases.

Consumers are cutting back on spending, giving secondhand stores and rental marketplaces heightened opportunities to engage with them. 30% of US adults worry tariffs would affect apparel costs, per an April Numerator survey. 58% of US consumers shopped pre-owned items last year鈥攁 6 point increase from 2023, per ThredUp鈥檚 2025 Resale Report.

鈥淚f I鈥檓 a customer and I walk into a marketplace and I want to buy something, but everything is in five different languages, five different currencies, or even five different measurement units, I might just walk out,鈥� he said. The same applies to retail media.

Go further: Check out our US Digital Grocery Forecast for more on consumers鈥� changing grocery-buying behaviors.

Demonstrate the impact of marketing on a brand鈥檚 digital presence. Evaluate apparel ecommerce competitors. More like this:. 5 charts on Amazon shoppers. 5 charts on Gen Z鈥檚 shopping habits across beauty, apparel, and more. In-store is the most popular way to discover clothing brands and products. 3 challenges brands face with the growth of retail marketplaces.

While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

Finances Online. TrueList. Toluna.

Once fledgling industries like cryptocurrency or online gambling platforms benefited from Super Bowl ads to raise awareness and profile. This year, Big Tech returns to the big game to give AI and futuristic tech the same treatment. Google has a suite of Super Bowl ads this year, showcasing how small business owners use its AI tech to find customers.

Apple鈥檚 credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Explore marketplace lending for investments with a higher yield. Smaller FIs are entering lending marketplaces as investors or through third-party arrangements, seeking new interest income opportunities and a more diversified portfolio. As with BaaS partnerships, a thorough pre-analysis and risk assessment of these customers is in order.

Uber CEO Dara Khosrowshahi took pains to emphasize in an interview with Bloomberg that both companies are 鈥渁 threat to DoorDash鈥� individually and as a team, and that the partnership will allow the two to grow their business in a 鈥渉ighly, highly competitive 尘补谤办别迟辫濒补肠别.鈥�.

To this end, The Trade Desk (TTD), a demand-side platform and steward of the Unified ID 2.0, has partnered with cloud provider Snowflake and data marketplace tech vendor Narrative to enable secure, turnkey data collaboration and activation. Ad tech consolidation is coming. The programmatic market is overdue for a cycle of consolidation among ad tech vendors.

When it comes to online sales, Amazon dominates. Walmart Inc. will account for 8.2% of retail ecommerce sales this year, while Amazon will account for 40.9%, according to our July 2024 forecast. Walmart is making investments to narrow the ecommerce sales gap. For example, Walmart鈥檚 automated warehouses are helping grow its marketplace business and enhance delivery speed.

Poshmark partnered with Loop to enable shoppers to sell unreturnable items on its marketplace, after noting a sizable rise in listings labeled 鈥渕issed return.鈥� Users wishing to resell items from participating merchants can quickly generate prefilled listings with one click from the returns portal.

Initially unique, Eataly combined dining and grocery shopping under one roof, attracting many customers to its Italian marketplace. However, as local stores now offer international and specialty foods, Eataly鈥檚 novelty has faded, making it primarily a tourist attraction, said Stambor.

Facebook Marketplace is also used by more than half of these shoppers. Marketplace is what makes Facebook a leader in social commerce, which isn鈥檛 all good for Meta. On the one hand, it鈥檚 a helpful tool during an economic downturn; on the other, Meta has trouble actually profiting from these consumer-to-consumer sales. 3. What about brand participation?