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As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.

Rx advertising surges on linear TV: We examine the top TV programs for drug ads and explore why pharma marketers are still investing in linear TV amid declining viewership.

And, again, sub OTT will pass the 2 billion milestone next year. As other ad channels become more saturated, marketing opportunities within sub OTT could be the next frontier. The Sub OTT Industry Is Fragmented. Even though the sub OTT industry as a whole will draw nearly as many eyes as YouTube does, service provision is fractured and fragmented.

Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.

Each generation navigates its health journey differently. Here’s what marketers need to know about tailoring their strategies to reach Gen Zers, millennials, Gen Xers, and baby boomers at each stage.

CNN isn’t done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.

Netflix’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Amazon’s shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.

And that's really a lot of this sub OTT platforms. The Max's the Netflix's the Disney+'s, so that's where a lot of this time is coming from. Ethan Cramer-Flood (08:09):. I don't know if you mentioned, but so CTV is up over two hours now. So you mentioned it was at 59 minutes just a few years ago. Now it's well over two hours. Oscar Orozco (08:16):. Well over two hours. Marcus Johnson (08:17):. Okay.

Our take: With global streaming growth slowing significantly—more than 25% of the world population will pay for over-the-top video this year—markets with significant ground to be captured are hotly contested. With a glut of subscription offerings in the market, acquiring the free MX Player service will give Amazon a significant leg up.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

As time spent on connected TV (CTV) grows faster than any other major media formats this year, B2B marketers are taking note. Learn how B2B marketers can incorporate CTV in their media mix.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.