蘑菇AV

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

Google subscriptions, platforms, and devices revenues (which includes paid YouTube subscriptions): $9.3 billion (14.3% YoY increase). YouTube鈥檚 advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform鈥檚 robust engagement and monetization capabilities.

US Time Spent With Media H2 2024 Update (Subscription required). Youth and Social Media (Subscription required).

Rather than getting users who have become accustomed to a decade of ad-free streaming to jump on the ad-supported train by axing cheap subscription options and cracking down on cord-cutters, Amazon is simply making ad-supported streaming the default for all Prime members. To avoid ads, users will have to pay an extra $2.99 monthly.

Platforms with global footprints and ad-supported tiers appear more insulated from consumer pullbacks, but subscription saturation may limit further growth. Our take: Marketers should prepare for an uneven 2025. Tariffs may not devastate ad spend, but they will force a reprioritization of channels and partners.

And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.

Read the rest of the report, US Time Spent With Sub OTT Streaming 2025.

Research company Antenna noted that November was the first month they observed the majority of signups for premium SVOD services going to ad-supported plans versus ad-free ones. So the majority of signups going to ad-supported versus ad-free.

The increased focus on its ad-supported tier is a concession of sorts for Netflix, which maintained an entirely subscription-based model for years. 鈥淚 think [the move to AVOD] is going to happen kind of slowly,鈥� said Verna. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

Much of this increased viewership will be ad-supported, as viewers continue flocking to these offerings in exchange for less expensive (or free) subscriptions. As streaming costs continue to rise, expect free ad-supported streaming TV and ad-supported video-on-demand services to climb as consumers opt into advertising in exchange for watching their favorite content more cost-effectively.

Zoom out: The rise of FAST channels has been a notable US trend as rising costs of subscription-based services lead consumers to alternatives. Services like Amazon's Freevee, Pluto, Tubi, and Roku have all experienced significant growth, making the Google TV network a timely addition for advertisers seeking to capitalize on this shift.

US Time Spent With Media Forecast 2023 (Insider Intelligence subscription required). A guide to YouTube鈥檚 video ad formats. Instagram eyes longer Reels, challenging YouTube's dominance with long-form videos. YouTube will use its own co-viewing data for CTV advertising, raising concerns about transparency.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Netflix cuts subscription prices in over 30 countries. Gen Z TV viewers spend less time with digital video. 5 things to know about the creator economy in 2023. Retail media ad spending is on track to surpass TV. Yesterday鈥檚 Chart of the Day: Get smart.

Marcus, you should be using our numbers because the viewership is more important than subscriptions. They've got Amazon way out in front here because most households in the US are Amazon Prime households, and so you just get this service. But far more people watch Netflix, and we've got Hulu and Disney plus pretty close to Amazon also. Zach Goldner:.

You're getting the same thing as you're getting a cable subscription.

Web Publisher Monetization 2024 (蘑菇AV subscription required). Programmatic Advertising Forecast and Ad Tech Trends H2 2024(蘑菇AV subscription required). Methodology: Data is from the November 2024 Advertiser Perceptions survey titled "Q4 2024: The State of the Ad Industry." 300 US marketers and agencies were surveyed during September 2024.

We still haven't seen an effect on subscriptions from that, but the change in perception there, I think, is a noteworthy one. Marcus Johnson:. Yeah.

One big sector for growth is going to be sports, I think, and we've seen over the last two years, streaming services spend billions on sports rights and the services that have scooped up the most valuable ones are those with an already large subscription base. Because if you're a sports league, you want to reach as many consumers as possible.

That鈥檚 due to the higher ad loads there and the commonality of ad-free streaming. Ad load estimates for linear TV vary, but generally the average is about 15 minutes of ads per hour. Streaming ad loads are much lighter, although they vary significantly, ranging from nearly 9 minutes per hour to 1 minute per hour, according to MediaRadar.

As media companies test subscription gaming, ads take a back seat鈥攆or now. Netflix includes mobile games as part of their subscription plans and is working on CTV versions. Apple Arcade, Google Play Pass, and Xbox Live are among several subscription services that limit most advertising options. As with premium games, there may eventually be ways to include more ads in these games.

We have all these terms when you're TV and OTT and so on because that affects how the advertising is bought and distributed. So TV can mean linear or it can mean streaming, it's just completely different. But to a consumer, no consumer is saying, I'm going to watch OTT or I'm going to fire up my linear TV and watch a cable network, no one says that.