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They find when you think about this retail media world, that they actually find it helpful to get to what they need faster. (22:16):. When I think about GenAI and where the ads will sit, I think privacy is an issue. Risk is an issue.

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.

Creator-driven content is becoming crucial for retail media networks' advertising offerings. The focus has shifted toward technologies that can scale creator relationships while maintaining performance. Strategic implications: Creator monetization is driving deal activity. Platforms enabling sustainable creator income streams are attracting investment.

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

Now that the two companies can no longer look to each other to shore up their businesses, they will have to double down on efforts to deliver more value to shoppers—while also strengthening the appeal of their retail media offerings.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail—genAI, RMNs, and China’s ecommerce disrupters—will look very different this time next year.

Some advertisers’ budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok’s brief shutdown and Meta’s moderation changes.

Walmart recently completed its acquisition of Vizio, creating a force of nature in CTV and retail media that Roku will need to outpace. Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming.