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Now it鈥檚 retail media鈥檚 turn to fuel growth: The channel will account for 14.1% of total US media ad spending this year, rising to nearly 25% by 2028. Short-form video鈥檚 strong performance also reflects increased advertiser reliance on the channel.

Retail media networks are a growing opportunity. Interactive Advertising Bureau Europe predicts retail media ad spend will reach $26 billion in Europe by 2026. And as of last November, 90% of consumer packaged goods (CPG) advertisers in Europe planned to increase their spending on retail media in the next 12 months, per McKinsey. Omnichannel retailers will have the advantage.

The news: Marketers expect net new sales to grow faster than their ad spending in Q4, according to Quartile鈥檚 2024 Retail Media Pulse report shared exclusively with 蘑菇AV. Report highlights:. Over 75% of respondents across all sectors reported satisfaction with the impact retail media has had on their company's goals and KPIs in the past 12 months.

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.

Snap is all in on AR for retail. From the unveiling of AR mirrors to a demonstration of its new AR Enterprise Services (ARES) technology, SPS proved Snap is now fully committed to retail AR. The ARES Shopping Suite shows signs of promise. Retail AR is still far from mainstream, but shopping is a growing use case among AR users.

CTV growth will outpace other categories including retail media, social network, search, and digital. However, from 2024 through 2027, retail media鈥檚 YoY growth will accelerate to over 22% each year and exceed all other formats, including CTV. Our CTV forecast adjustment requires some perspective. The downward revision we made in March 2023 masks a longer and more positive trend.

No. 4: The global rise of retail media will bring new competition for commerce ad dollars. For companies like Meta, commerce advertisers have long been a key revenue stream. That changed in 2022, as Apple鈥檚 privacy-related changes lowered ad performance and opened these companies鈥� eyes to a rising opportunity to reach buyers: retail media.

Platform trends: Social platforms want to ride retail media鈥檚 coattails. After years of trying to copy or innovate their way into rival channels鈥� budgets, social platforms are busy striking deals with retail media networks (RMNs) to capitalize on growing advertiser interest. Extending onto social platforms has become a top priority for RMN advertisers.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

In-store retail media will account for a growing share of DOOH. Aside from driving sales, in-store retail media can influence brand awareness and consideration. 蘑菇AV three-fourths of advertisers are running in-store DOOH campaigns or are considering them, according to a November 2022 poll by the Interactive Advertising Bureau (IAB).

Another big driver, retail media ad spending, will grow 20% this year, accounting for 17% of all US digital ad spending. Paul, you were telling me before the show it's about a two to one ratio in terms of search to display for retail media in the US. Paul Verna:. Exactly, yep. Marcus Johnson:. The one drag here, Paul seems to be TV.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

This year, retail media will account for just over a quarter (26.9%) of the search ad market. But by 2027, well over a third (38.8%) of search ad dollars will be spent on retailer and retailer-affiliated properties. Why is retail media search growing so much faster? Amazon is still the center of gravity in retail media with an 80.7% share of retail media search ad spending.

Retail media鈥檚 positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players鈥攍ed by Amazon, Walmart, and Loblaw鈥攈ave turned it into the fastest-growing ad segment in the country, and at scale.

Social search is growing, fueled by consumer behavior and AI鈥攁nd so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn鈥檛 the same as traditional search. Here鈥檚 what advertisers should know.

Retail media will drive big growth in programmatic DOOH. The programmatic digital out-of-home (DOOH) market doubled in size last year after a long recovery from the pandemic. It鈥檚 still tiny, representing under a quarter of DOOH ad spending and even less of total out-of-home (OOH) ad spending (7.2%), but we expect healthy growth for the next few years. The opportunity is expanding.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.