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As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.

Retail marketers should focus on brand marketing to combat consumers鈥� desire for value. That was the main theme from General Mills, Nike, Levi鈥檚, and more brands鈥� recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

As an added bonus, marketplaces can drive advertising revenues for retailers鈥� retail media networks (if they have them) as merchants look for ways to boost their listings and grow sales.

Two is the rise of programmatic, and three is better data coming from things like retail media networks that are adding out of home components as well. So that's like 80% of the increase. And I think when you're talking specifically about this year, probably 10% also comes from rising political ad spending. You always get that in election years.

Adding Best Buy into your retail media mix could help push online and in-store sales. Who cares? Consumer electronics companies. Other retailers should keep a close eye on Best Buy as well, since its retail media network could eat into ad sales on rival networks. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淲e鈥檙e showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,鈥� said senior forecaster Ethan Cramer-Flood at our recent 鈥淎ttention! Seizing the Retail Media Opportunity鈥� summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.

And in Canada, Loblaw, the largest grocer in the country, has a retail media network that targets its PC optimum loyalty base of like 16 million people and they have a company called Advance, which is their retail media network, that allows advertisers to target that group. So I think that is one big opportunity that many retailers especially are looking at. Carina Perkins (18:39):.

On today鈥檚 podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

As retail ecommerce penetration and spending continue to rise, technology companies, media purveyors, and retailers are all trying to influence how current and future generations of shoppers will purchase goods and services. Social media platforms have arguably done more to shape this change in consumer behavior than any other kind of company.

Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.

Retail media networks are a growing opportunity. Interactive Advertising Bureau Europe predicts retail media ad spend will reach $26 billion in Europe by 2026. And as of last November, 90% of consumer packaged goods (CPG) advertisers in Europe planned to increase their spending on retail media in the next 12 months, per McKinsey. Omnichannel retailers will have the advantage.

We'll see you tomorrow for the Behind the Numbers, Re-Imagining Retail show, an eMarketer podcast where host Sarah Lebow will be speaking with analysts Andrew Lipsman and Max Wills, all about the latest developments with retail media networks.

On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.