蘑菇AV

US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.

Google isn鈥檛 looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

With the rise of digital ad channels like connected TV and retail media, there鈥檚 a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand鈥檚 story, even at the bottom of the funnel where marketers are more focused on driving conversions.

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.

Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective.

Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.

Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.

Seeing its US search ad revenues get a 9% boost this year. You point out that's more than three times as fast as Google. Apple, their ad revenues will reach 5 billion in 2023. Five years ago, Apple was making a little more than a billion dollars a year. But Evelyn, the most important sentence in your article on Apple and Microsoft encroaching further onto Google's search turf is what and why.

AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google鈥檚 over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.

November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.

Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google鈥檚 announcement last week that it鈥檚 rolling out 鈥淎I Overviews鈥� to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.

So it's been doing everything it can to bolster its position as Gen Z's preferred search destination, and it also launched search ads for advertisers that want to take advantage of that. Evelyn Mitchell-Wolf (09:35):. So I don't want to downplay what TikTok has done for social search, but now the social search habit is fairly entrenched.

Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent 蘑菇AV webinar. But just delivering customers to your storefront doesn鈥檛 guarantee they will buy. Here鈥檚 what retailers and marketers need to know to take advantage of off-site retail media.

With OpenAI鈥檚 new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren鈥檛 without their challenges. Generative AI can鈥檛 do everything, and it can be hard to vet new tools in the store.

Earlier this month, a story in The Verge set fire to the SEO world, describing the stereotypes of SEO professionals as 鈥渢hat of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.鈥�