蘑菇AV

Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent 蘑菇AV webinar. But just delivering customers to your storefront doesn鈥檛 guarantee they will buy. Here鈥檚 what retailers and marketers need to know to take advantage of off-site retail media.

In a hurting ad market, where consumers are hesitant to spend unnecessarily, marketers need to make sure their ad spend goes as far as possible. All members of the marketing team need to be capable of thinking like performance marketers, with the ability to analyze metrics in order to select the best channels and ad frequencies. Here are five charts to help your team do just that.

GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.

Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech鈥檚 most multifaceted behemoth rethinks its strategies.

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Advertisers say Google is underselling its ad inflation: The DOJ鈥檚 suit against Google revealed that the company quietly raised prices as much as 10%.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Discovery鈥攏ot influencers鈥攊s what separates TikTok and Amazon鈥檚 ecommerce businesses: The retail giant is trying to replicate TikTok鈥檚 success via its 鈥淚nspire鈥� video feed.

Google continues to lose ground to Amazon: Amazon is holding steady as shoppers鈥� search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.

The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online

Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.

Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.

Last week, Apple made news for testing an AI-powered ad product similar to Google鈥檚 Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google鈥檚 ad dominance.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

AI marketing company Jasper has been in the news after cutting its valuation and bringing on Dropbox鈥檚 former president as CEO. The tech company, which released a new end-to-end marketing tool in June, faces competition from OpenAI鈥檚 ChatGPT and the old guard of Microsoft and Google. But Jasper is unique in its ease of use and specific aim as a marketing tool.

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry鈥檚 jobs, publishers try to get their bearings.

Consumers spent $211.7 billion online over the 2022 holiday season (from November 1 to December 31), growing 3.5% year over year, per Adobe Analytics.

Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.

As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.