蘑菇AV

Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, 鈥渢his is NOT a reprieve,鈥� said our analyst Evelyn Mitchell-Wolf. 鈥淭he industry just has more time to reach the finish line. Let鈥檚 not squander it.鈥� Here are four important takeaways from the delay.

Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?

Retail media just got even bigger. We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.

Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts.

Mobile and video formats will be key to a recovering ad market in the years ahead.

2023鈥檚 explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.

Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.

Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent 蘑菇AV webinar. But just delivering customers to your storefront doesn鈥檛 guarantee they will buy. Here鈥檚 what retailers and marketers need to know to take advantage of off-site retail media.

Traditional financial institutions are losing new business to digital competitors. But banks can still compete.

Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech鈥檚 most multifaceted behemoth rethinks its strategies.

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Advertisers say Google is underselling its ad inflation: The DOJ鈥檚 suit against Google revealed that the company quietly raised prices as much as 10%.

The AI-assisted search revolution will take place primarily on the nonretail battleground, which is still dominated by Google. But Google lost share of the market last year, and Microsoft and Apple are starting to appear a little closer in Google鈥檚 rearview mirror.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.

Google continues to lose ground to Amazon: Amazon is holding steady as shoppers鈥� search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.

Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

Retail media鈥檚 rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media鈥檚 growth.

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online