GenAI is also assisting with data analysis, influencer marketing, and paid social campaigns. The tech can help social media marketers working on tight timetables to quickly analyze or glean insights from research, surveys, and data sets. Creators are also incorporating genAI into their workflows and content, while marketers are commissioning AI-generated work from influencers.
Why it matters: Major social platforms are courting influential creators; however, they can have an outsized impact on how much attention their apps attract. Major creators increasingly rely on these platforms for a living. More than 4 in 10 (42% of) creators worldwide making $100,000 or more per year would lose at least $50,000 without access to YouTube鈥攈igher than Instagram, TikTok, and Facebook.
Social media鈥檚 role in the March banking crisis: This isn鈥檛 the first time we鈥檝e seen social media influencing investor sentiment. Prior to Silicon Valley Bank's collapse, a surge in investor tweets mentioning the bank's stock ticker preceded rapid stock price drops and a trading halt.
Mothers are each other鈥檚 biggest influencers. Appealing to mothers requires winning over the community and encouraging word-of-mouth鈥攚hether in-person or through digital spaces that mothers frequent. Marketers should focus on attracting mothers through smaller but active social platforms rather than investing in one major influencer.