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So, sports betting, definitely a lot of people doing it, more people doing it, and a lot of money to be made as well. Daniel, I thought it was also an interesting thought here from Amanda Mull of The Atlantic talking about conflict of interest. She was saying, quote, "Now ESPN will have its thumb on all three scales in sports.

Consumers increased purchases of sports and recreation equipment like pickleball paddles and balls in 2023 versus 2022. Gen Zers and younger millennials are spending more than the average consumer on products like weighted blankets, aromatherapy, and toys to relieve stress.

And the early successes of creator-founded brands, like Emma Chamberlain鈥檚 coffee and Logan Paul and KSI鈥檚 sports drink Prime, show that creator involvement can also drive sales. What鈥檚 behind the growth in creator-founded brands? Logan Paul and KSI鈥檚 Prime is now one of the fastest-growing sports drink brands, generating over $250 million in sales in its first year.

Despite all the flashy beer commercials that are following major US sports broadcasts onto digital video streaming services, nonalcoholic beverage-makers still spend far more on digital advertising than beer and spirits companies.

In context: Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its earnings, Roku attributed significant gains in sports content viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

The sports one is driven by just so much of the interest around sports, but also the fact that as a sports fan, it's very hard to get access to anything without subscribing to multiple services. And I think when it comes to entertainment content, it's a matter of scale.

Beyond politics: The decline of regional sports could also be responsible for local advertising growth. Increased cord-cutting has been a death knell for regional sports. Diamond Sports Group, a Sinclair-owned portfolio of regional sports networks, declared bankruptcy in March after cord-cutting cut into its viewership and its streaming offering Bally+ failed to take off.

The company鈥檚 focus on expanding its ad offerings, partnering with top sports leagues, and expanding agency partnerships has significantly boosted ad revenues, which grew 41% in Q2. As Reddit refines its search capabilities and explores AI-driven search enhancements, it's poised to further increase user engagement.

There won鈥檛 be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear鈥檚 decline.

What it means: This move is part of the streaming leader鈥檚 continued exploration of bringing live programming to its service as it experiments with live broadcasting, including possibly bringing live sports to the platform. The company's first event to stream live globally will be Chris Rock's March 4 special.

鈥淔or those who got priced out or missed out on NFL or NBA inventory, there are emerging options for using 蝉辫辞谤迟蝉,鈥� said Benes. 3. Non-endemic advertisers are welcome. Amazon is making a bid for non-endemic advertisers, both big and small, through sports programming.

The store features LED screens that display real-time sports moments and seasonal brand campaigns, as well as city-specific member data from the Nike Training Club and Nike Run Club apps. There鈥檚 also a Sports Hub where Nike members can access services like buy online, pick up in-store; digital returns; curbside pickup; and scan to learn.

Other gaming opportunities for marketers include static surface advertising and real-time events like sports games. Web3 and metaverse technologies could help marketers hit their goals. While companies are pulling back on metaverse investments, the development of underlying technologies and user trends could still have an impact on gaming this year.

I think that sports fans in particular are already up in arms about the fact that sports viewing has become a very, very fragmented experience across many different services. It's hard to even know what service or what channel your team is on any given night.

The lesson: Over half (53%) of marketers worldwide said the most common challenge when targeting sports fans is finding the right audience, according to January 2024 Genius Sports research. Leveraging a sports influencer who provides knowledge and personal experiences can effectively capture and retain interest among fans. Sephora.

It signals a pivotal shift in streaming, blending premium content and live sports with targeted advertising, marrying the appeal of traditional TV with the precision of digital marketing.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. Read the full report, US Time Spent With Media H2 2024 Update.

There won鈥檛 be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear鈥檚 decline.

But it also focused its remaining ad spend on sports programming, commanding 23% of insurance ad impressions on ESPN. By contrast, Progressive鈥檚 ad spending stayed well above its competitors鈥�, and it rose to become the most-seen insurance brand on TV over this time鈥攊ncreasing its share of ad impressions to 22.36%. Next steps: We expect insurers鈥� advertising spend to rise throughout 2024.

Regional sports networks (RSN), a long-lucrative staple of local TV, have started folding; Diamond Sports Group, one of the largest RSNs in the US, filed for bankruptcy last year (Amazon recently scooped up a portion of the company). OTA TV will also likely see an advertising spending boost due to the expected surge in election-year spending, which local networks will especially benefit from.

On鈥檚 strong brand positioning, loyal customer base, and strategic partnerships with sports luminaries like Roger Federer and Iga 艢wiatek will enable it to maintain its momentum.

Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.

particularly on-site search, still represents the defining ad format for this channel, much of our upward revision can be attributed to boosts in off-site spending, thanks to partnerships between retail media networks (RMNs) and other powerful ad platforms: The Trade Desk partnered with Instacart, for example, and Walmart joined forces with NBCUniversal to incorporate retail media-powered ads into NBCU鈥檚 sports

Netflix鈥檚 upcoming streaming rights deal with World Wrestling Entertainment and its other sports efforts could also entice more brands and advertisers to spend on the service, emphasizing the power of sports rights.