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On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

It could offer synergies like combining CBS News with CNN to create a global news powerhouse and integrating CBS Sports with WBD's sports broadcasting rights. This potential merger reflects an industry where traditional media companies are consolidating to compete with larger tech-driven entities in the streaming arena.

Live sports are coming to Netflix in the form of The Netflix Cup, a combined Formula 1 and golf tournament. Netflix plans on opening new brick-and-mortar locations that combine retail, dining, and live experiences in 2025. Basic With Ads is the new Basic as the platform slashed its Basic ad-free plan in July 2023 for US and UK viewers.

Academy Sports & Outdoors is taking a three-pronged approach centered on value, assortment, and experience. The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

The store features LED screens that display real-time sports moments and seasonal brand campaigns, as well as city-specific member data from the Nike Training Club and Nike Run Club apps. There鈥檚 also a Sports Hub where Nike members can access services like buy online, pick up in-store; digital returns; curbside pickup; and scan to learn.

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

particularly on-site search, still represents the defining ad format for this channel, much of our upward revision can be attributed to boosts in off-site spending, thanks to partnerships between retail media networks (RMNs) and other powerful ad platforms: The Trade Desk partnered with Instacart, for example, and Walmart joined forces with NBCUniversal to incorporate retail media-powered ads into NBCU鈥檚 sports

What it means: This move is part of the streaming leader鈥檚 continued exploration of bringing live programming to its service as it experiments with live broadcasting, including possibly bringing live sports to the platform. The company's first event to stream live globally will be Chris Rock's March 4 special.

The company has put other tentpoles in place for its ads business: Earlier this year, Netflix signed a $5 billion deal to become the new home for World Wrestling Entertainment (WWE) for the next five-to-10 years, putting a valuable sports rights contract in Netflix鈥檚 arsenal.

The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.

Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Despite year-after-year ratings declines for the award show, it still ranks among the most-viewed non-sports TV broadcasts and is an important event for broadcaster ABC鈥檚 parent company Disney.

Taiwan鈥檚 Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.

Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch. Use this chart:. Evaluate gaming ad spend. More like this:. Why advertisers need to keep up with consumer changes in streaming, social search, and gaming.

It signals a pivotal shift in streaming, blending premium content and live sports with targeted advertising, marrying the appeal of traditional TV with the precision of digital marketing.

On鈥檚 strong brand positioning, loyal customer base, and strategic partnerships with sports luminaries like Roger Federer and Iga 艢wiatek will enable it to maintain its momentum.

The new sports bundle from Disney, Fox, and Warner Bros. Discovery is a prime example. Platforms need to prepare for Apple and Amazon鈥檚 potential next move in sports, and they鈥檙e seeking partnerships to compete, said Zucker. 鈥淭he fact that competitors are becoming collaborators really tells you where the fight is evolving.鈥�.

Instead, ESPN+ gives you access to some sports like hockey, baseball, UFC, some international soccer, as well as sports documentaries and other shows as well. ESPN channel is ESPN the channel that you are used to seeing. But Max, ESPN to offer its channel as a standalone streaming service, what's the point? Max Willens:.

But I think just to push back a little bit on it, churn is now basically par for the course with streaming and especially with sports, there's more of these services getting to sports. I think they understand that people are going to subscribe on a partial year basis depending on sports seasons.

And the early successes of creator-founded brands, like Emma Chamberlain鈥檚 coffee and Logan Paul and KSI鈥檚 sports drink Prime, show that creator involvement can also drive sales. What鈥檚 behind the growth in creator-founded brands? Logan Paul and KSI鈥檚 Prime is now one of the fastest-growing sports drink brands, generating over $250 million in sales in its first year.

Meanwhile, displays in sports drinks and juice categories are on the rise. Retailers should place displays where they will go the furthest, such as in aisles and departments that are shopped during quick trips, where impulse buying is likely.

It expects blue makeup, combat sports, and 鈥渟lowcations鈥� will become favorites among Gen Z and millennials. The platform made its trends report shoppable this year via a pop-up in New York. Over the past few years, Pinterest has been working to become a shopping destination, rolling out shoppable ad products that are more focused on lower-funnel results for marketers.