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Digital audio will account for 40.4% of audio鈥檚 $17.61 billion in ad revenue this year, per our Digital Audio Ad Spending Forecast and Trends Q2 2024 report. Compared to TV, audio鈥檚 shift to digital has been longer and steadier, thanks to early popularity of iPods and streaming services. Audio could be an underappreciated ad medium.

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

US adults spend a fifth of their daily digital media time with digital audio. Global Podcast Listeners Forecast 2023 (Insider Intelligence subscription required). Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

The Magic Leap 2 headset similarly blends a wide field of view, advanced spatial audio, and an ergonomic design that prioritizes wearer comfort. Despite tepid growth among US users, global headset growth should be strong. More than 30 million headsets will ship worldwide by 2027, according to International Data Corporation (IDC). How should advertisers capitalize on the growth in immersive media?

Spotify is the leader in audio streaming. With free options, a relatively cheap premium subscription, and an extreme degree of personalization, Spotify has carved out a powerful presence not just in audio but in broader culture. Easy and constant access to music has become an expectation for consumers鈥攕omething they鈥檙e willing to pay for even as other subscription services get cut.

So you had a chart looking at the share of time people spend with digital audio versus the share of ad dollars that are spent on digital audio, and radio too, so both for radio. So digital audio, 11% of people's time, total media time is with digital audio 11%. But in terms of ad dollars it's just 2%.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Listenership has shifted from mainly terrestrial radio to digital audio streaming and podcasts. In addition, social media has changed consumer behavior. Digital鈥檚 share is now higher than we expected. We raised our digital forecast to reflect emerging channels like CTV and retail media. Digital ad spending will be C$16.19 billion ($11.99 billion) in 2024, 7.9% higher than we forecast last year.

Still, that doesn鈥檛 mean audio companies or advertisers are willing to give up on podcasts just yet. Podcast advertising is still growing at double-digit rates, and companies like Spotify have called the medium a $20 billion opportunity. The end of surging growth: A side effect of podcasting鈥檚 mainstream appeal is exactly that鈥攊t鈥檚 become mainstream, and penetration is relatively high as a result.

US adults spend a fifth of their daily digital media time with digital audio. Yesterday鈥檚 Chart of the Day: AI鈥檚 helping hand. Methodology: Data is from the January 2023 Morning Consult report titled "National Tracking Poll #2210197." 2,202 US adults ages 18+ were surveyed online during October 29-31, 2022. The sample was nationally representative.

Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI鈥檚 future.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

A lot of digital audio platforms around the world have put a lot of time and effort and money investing into this space, and it is incredibly popular, and the listeners are there and the ad opportunity is real.

I mean, I feel a little odd comparing it so much to Netflix and Disney because those are video streaming and not audio streaming. But I do think it is a good point of comparison that in the first quarter for Netflix and Disney's ad supported tiers, we really didn't see a lot of subscriptions jump down to the cheaper price.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.

It鈥檚 a balancing act for brands that want to champion inclusivity鈥攁uthentically and meaningfully, without stirring controversy. 鈥淚t鈥檚 really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,鈥� our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. But brands can hurt people by getting it wrong, she added.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.

An audio-based bug in the iPhone 16 could record more audio than indicated when recording a voice message. A now-pulled third beta of watchOS 11.1 for the Apple Watch made devices freeze up unless restarted. While Apple was able to fix the problems, it took nearly a month after disclosing the bugs for the company to remove them.

In January, the most interesting retailers capitalized on New Year鈥檚 trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.