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56% of US adults think ad breaks on free-ad supported streaming TV (FAST) services should be under 30 seconds, according to an August 2023 ViewNexa survey.

Meanwhile, at the free and broadcast end of the scale, FAST services are proving increasingly popular. More than a third of UK TV viewers are concerned about TV costs, with 20% expecting to remove a subscription streaming service and 13% expecting to add a FAST service in the next 12 months, per an August 2023 survey from LG Ad Solutions. Traditional broadcasters are also moving the dial.

Payments brands are already familiar with TV advertising, so crossing over to the world of CTV as more ad-supported streaming options come online is a logical next step. Experian, for example, debuted a well-timed debit card ad featuring Travis Kelce on streaming services just a week after Taylor Swift was spotted at a Kansas City Chiefs game.

Subscription streaming services: Paid services like Netflix, Hulu, and Prime Video remain popular. Free streaming services: Free streamers like Tubi, Pluto TV, The Roku Channel, and Crackle are gaining viewers. (We include YouTube in our CTV definition. YouTube has subscription offerings, but viewers spend more time on its free service.).

A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.

They have Fox Nation, but they have no general entertainment subscription streaming service. Marcus Johnson (17:09):. Mm-hmm. Evelyn Mitchell-Wolf (17:10):. Does Tubi become preloaded on any kind of smart device or smart TV? Ross Benes (17:16):. You usually have to download Tubi just like you'd have to download Peacock or Netflix or those.

There was an article the other day showing that you need at least three streaming services to watch all the NFL games. Different ones have different games but you'll need at least a combination of three of the seven that cover the NFL to watch all of the games. So that is relatively prohibitive. It's really interesting by age and by sport as well.

For the second consecutive year, Greece took first place in Western Europe for on-demand/streaming service and video streaming. This follows two years of strong showings in online tv/streaming, which this year it now ranks fourth regionally. In a seemingly contradictory finding given its strength in digital TV, Greece was last in the region in streaming device ownership.

Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

The expansion of streaming options through ESPN+, Peacock, and Prime Video reflects a strategic shift toward digital platforms, catering to a growing audience that favors online viewing. With these new agreements, the NBA ensures that fans have more ways than ever to catch their favorite teams in action, whether through traditional broadcast television or modern streaming services.

These include ownership of smart home products, smartwatches, and game consoles; viewership of streaming services and traditional TV (in a tie with Argentina); and use of voice assistants, social media, and music/audio services. Chart Overview by Country. Argentina. Brazil. Chile. Colombia. Mexico.

Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.

Prime Video鈥檚 ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

Even though ad-supported streaming video predates subscription-focused streaming, much of the conversation around streaming services has focused on the latter, thanks to the rapid rise of Netflix. Indeed, more than 90% of OTT video service users will watch content via a subscription service at least monthly in 2022.

Ad-supported streaming and live sports are accelerating pay TV鈥檚 decline: The largest pay TV providers lost 5 million subscribers in 2023, while SVOD鈥檚 market share grew.

That鈥檚 why GoPro created a subscription service to keep customers engaged with the brand between purchases. The service, which has two tiers, offers customers unlimited cloud storage, editing tools, and live streaming capabilities. Subscribers also receive guaranteed camera replacement, discounts on accessories, and money off their next GoPro camera purchase.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

For example, in China, it is held by CCTV, and so they have some sort of like symbiotic relationship with streamers, streaming services like Alibaba, [inaudible 00:12:56] Youku, and Tencent Video, but I think majority of the people still kind of watch it on CCTV, on the linear television.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

The company that can successfully combine powerful AI agents with affordable and intuitive subscription services has the opportunity to set the industry standard.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.