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In addition, the platform expanded the amount of available ad inventory on storefront and category pages, and introduced offsite capabilities that allow advertisers to target prospective customers using DoorDash鈥檚 customer data.

Retailers should target communications for effective loyalty outreach. Email is still the leading channel, with the majority of consumers preferring to receive personalized offers this way, according to PYMNTS Intelligence and AWS.

TV ad costs in swing states also surged, causing some brands to target areas that weren鈥檛 in contention. Others have diverted spending to Amazon, which they said is a reliable channel when costs get too high elsewhere.

US Black consumers鈥� high use of social media and somewhat neutral attitude toward advertising make platforms like YouTube and TikTok ideal targets for campaigns.

In March 2024, the government鈥檚 annual policy meeting, dubbed 鈥淭wo Sessions,鈥� announced an ambitious GDP growth target of about 5% and policies supporting fundamental changes to China鈥檚 economic makeup鈥攊ncluding a pivot to high tech as a growth driver. But notably missing from the announcement was a robust consumer spending stimulus. Consumers in China are feeling the pinch.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

AI can help brands engage their target customer, said Ryan Nelsen, CMO, StackAdapt. 鈥淎t the end of the day, marketing is really about helping the world know who you are as a brand, what you stand for, and why they should pursue your products or partner with you,鈥� said Nelsen.

Search engines came in second, followed by Walmart.com, YouTube, and Target.com. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The Southeast Asian country banned sales of new iPhones, the Apple Watch Series 10, and new Macs because Apple failed to meet local investment targets. Apple pledged IDR 1.71 trillion ($112 million) but has only invested IDR 1.48 trillion ($97 million).

Other ad channels like search are capitalizing on shoppability: Google recently began testing an AI-powered search ad format that targets low-traffic queries that are likely to drive purchases.

Putting ad budgets behind high-performing organic content optimized for search can help reach target audiences, especially younger consumers, where they鈥檙e most receptive. Don鈥檛 focus solely on one platform. Explore social search opportunities across social apps to see where results are most impactful. This will also help mitigate disruption if a TikTok ban ever materializes. Keep your eye on Meta AI.

Our take: We expect Walmart鈥檚 holiday retail ecommerce sales to grow 9.7% this year, faster than Amazon and big-box competitor Target. Still, the retailer will account for just 8.1% of total ecommerce sales this holiday season to Amazon鈥檚 42.1%, giving it significant runway for growth. Go further: Read our US Holiday Shopping 2024 report and our US Holiday Ecommerce Sales Benchmarks: Q4 2024.

Banks should target this age group with products that help their money go further, like investing or high-yield savings products. Mid-40s through early 50s: When customers reach this life stage, they鈥檙e likely thinking about ensuring financial stability for themselves and their families.

Trump鈥檚 tariffs threaten to upend retailers鈥� supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

Beauty built a thriving business in part by capitalizing on consumers鈥� desire for dupes of their favorite premium products, but also by embracing platforms like TikTok Shop, and moving aggressively to grow its presence in mass retailers like Walmart and Target.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

As payment providers add security protections for other payment options, gift cards often aren鈥檛 updated to have the same fraud monitoring capabilities, making the payment method an easy target for fraudsters. And given the amount of spend expected to go on these cards this season, it鈥檚 a potentially lucrative target for fraudsters. Shoppers will lean on BNPL.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Salesforce survey found that 65% of consumers were interested in an agent that bought an item when it reached a target price, but other data is less positive. A February 2025 Omnisend survey found that 66% of consumers do not want agents to make any purchases, and a Q3 2024 Cognizant survey found that 75% wouldn鈥檛 want an agent to make a replenishment purchase. It probably depends on the product.

So we don't know how many new users Netflix added, because like Facebook, the company decided to stop reporting those figures, instead, it wants to favor other metrics, like time spent and financial targets like revenue and operating margin. But the video streaming giants did tell us that they grew Q1 revenue 13% year on year, a touchdown from last Q1, but still decent.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Lawmakers said UHG was a target long before it was hacked and that the bigger a company is, the bigger its responsibility to protect its system from hackers. Fallout from the ransomware attack has cost 80% of physicians lost revenue, largely due to their inability to submit claims or receive payments.

US podcast ad spending will grow 15.9% to $2.28 billion this year, representing just over 10% of that lofty goal; North American advertisers alone won鈥檛 get Spotify to its target.

The tech will specifically target scam ads involving celebrities and will also allow individual users to submit video selfies to regain account access if they are hacked. Meta said it will delete facial recognition data as soon as it鈥檚 no longer needed and won鈥檛 use it for any other purpose. Submitting video selfies is voluntary and public figures can opt out of the program.