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Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Target specific customer segments. To maximize resource efficiency, marketers should focus on the demographics that spend the most time on social media and are more likely to follow鈥攁nd trust鈥攃ontent creators. Younger consumers are an ideal target, especially as payment brands look to establish relationships that will grow alongside their spending power. Build partnerships across different platforms.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Meta, meanwhile, is imposing new restrictions on health advertisers related to how they can target users on the platform. 3. Consumers. Lots of consumers鈥攑articularly younger ones with an affinity for TikTok鈥攈ave turned to the platform as a primary source for health information.

Spotify鈥檚 new marketing offer for advertisers: Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience. Read article. EU publishers vs. Google: Media giants from 17 European countries sue Google for 鈧�2.1 billion, claiming ad market manipulation and revenue loss.

Out-of-home (OOH) advertising will also see a resurgence in spending, driven by major sporting events, presidential elections, and the use of digital solutions to better target and measure the effectiveness of outdoor campaigns. The economy, politics, and major sporting events will weigh heavily on ad spending this year.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Its access to vast amounts of first-party shopping data lets advertisers precisely target consumers, reinforcing its position as the go-to platform for performance-driven campaigns. However, challengers like Walmart are replicating these strengths, particularly in breadth and consistency. Amazon鈥檚 scale and efficiency face scrutiny in the evolving retail media landscape.

Key Stat: Banks partnered with at least one fintech are a growing target for negative regulatory attention. In Q1 2024, 35.3% of partner banks got a formal enforcement action, up from just 10.0% the year prior, per Klaros Group. This illustrates the challenge banks face in keeping their banking as a service (BaaS) operations compliant. Executive Summary.

Burson鈥檚 cognitive AI tool, Decipher Index, projects and compares the level of influential impact a creator might have on a target audience by analyzing the top themes it expects to drive global interest. Paying attention to only a creator鈥檚 follower count is a losing strategy.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

And these more refined tools come at a time when advertisers are searching for alternative ways to target ads following Google鈥檚 tightening of third-party cookie rules. Roughly half of buyers plan to spend more on contextual ads in the future, according to a May survey of advertisers by Epsilon. As publisher-run ecommerce and marketplaces spread, genAI can match and update inventory.

Tariffs could accelerate this shift, especially as Chrome becomes a regulatory target. Social platforms face mounting uncertainty. Meta continues to lead thanks to ad scale and core app engagement, but tariffs, performance fatigue, and an FTC antitrust threat loom. Chinese ecommerce brands like Temu and Shein are already slashing US spend.

This creates a moving target for businesses; the current levies might not be permanent, but the ongoing lack of clarity makes long-term planning difficult. Our key forecasts for retail and ecommerce sales, along with advertising spend鈥攄eveloped before the April tariffs were announced鈥攏ow appear optimistic.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and, legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our take: Meta will need to carefully balance its political interests with its target demographic to ensure it doesn鈥檛 lose users to other platforms flooding the social media stage. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Create unique, credible, and relevant branded content tailored to target audiences and buying committees, and continually update strategies to integrate both SEO and AI-driven opportunities. Consider the importance of data. Use proprietary LLMs trained on unique data to generate distinctive content in a brand-specific voice and protect sensitive data.

And in June, Disney announced that it would target 鈥渕id-market advertisers鈥� that spend between $30 million to $300 million on advertising per year. Historically, Disney鈥檚 ad revenues have come from large advertisers on linear TV. The company is now making moves to grow its streaming revenues by using automation to attract budgets from smaller brands.

CTV鈥檚 robust data also makes it easy to A/B test various creatives to see what鈥檚 driving engagement from your target audience so you can make educated updates to your videos. Make it easy to manage. The good news is that CTV makes it easy to manage creative swaps across multiple campaigns.

It gives them quick, straightforward answers to common questions like how to sign a customer up for a Target Circle Card. As of Q2, the tool had been used more than 50,000 times since its launch earlier this year. Employees reported that the chatbot made it 鈥渆asier and faster for them to help our guests,鈥� COO and CFO Michael Fiddelke said.