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Over one-third (38%) of US adults have decreased their impulse spending this year, up from 14% in 2022, per a study commissioned by Slickdeals and conducted by OnePoll. As we enter the holiday season, there are still a few ways retailers can encourage impulse purchases, from experimenting with shoppable media and putting seasonal products front and center to anticipating the last-minute needs of customers picking up orders in-store.

TikTok's NewFronts showcases AI-curated ads and partnerships: Despite regulatory scrutiny, the platform shows no signs of being distracted in its efforts to pursue ad dollars.

TikTok鈥檚 premium ad placements get Disney鈥檚 stamp of approval: The app will host a monthlong Disney content hub.

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.

Ads on the platform are also driving traffic to mobile sites: Referral traffic from TikTok content to UK retailer websites grew by 378% between January 2022 and May 2023, according to July 2023 Adobe data. Shoppable video is a powerful tool to drive mobile conversion.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.

TikTok鈥檚 second consecutive partnership with Eurovision will help solidify the platform as the place 鈥渨here stars get started,鈥� per its advertising campaign for this year鈥檚 contest. TikTok has already helped countless singers build their fan bases in record time鈥攊ncluding the UK鈥檚 own Sam Ryder, who came in second place to Ukrainian group Kalush Orchestra in last year鈥檚 competition.

TikTok launches Creative Challenge: It鈥檚 a potential win-win for creators and brands seeking innovative advertising content.

AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

Instagram鈥檚 charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators鈥� content to provide more visibility and bolster discovery.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

TikTok isn鈥檛 solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.

TikTok broadens effort to call out state-controlled media: US, China among countries added to labeling program in bid for greater transparency.