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Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.

By blocking bad bookings and prepping personalized travel planning tools, Airbnb is turning its data into both a policy enforcer and a future revenue engine.

Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts—signaling a future where only the AI-proficient survive.

Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.

Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.

Wealthier consumers are trading down: This could favor retailers that blend value and premium offerings with tailored merchandising and pricing.

McDonald’s organizational overhaul aims to get new products out faster: The speedier rate of innovation could entice customers to visit more often.

Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.

While banks aren’t directly paying tariffs, they face a combination of other threats.

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to Ä¢¹½AV. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.

Prada’s Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands’ access to US consumers, while recession fears could trigger more conservative tastes.

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

Walmart faces heat after asking Chinese suppliers to cut prices: The retailer’s attempt to shift the burden of US tariffs backfired, highlighting the widespread impact of the trade war.

Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

23andMe files for bankruptcy: A sale could give the acquiring company access to 15 million people’s genetic data. 23andMe’s downfall is a reminder of the risks when tech companies collect sensitive health data and struggle to sufficiently protect it.

This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.