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鈥淵ou put those together and you鈥檙e looking at macro trends that really focus on the collapse of the traditional funnel,鈥� said Jack Myers, media ecologist and founder of MediaVillage. Retail media and CTV鈥檚 combined growth shows how transactional, shoppable media is moving up the funnel, pushing consumers toward purchase faster, said Myers. 2. CTV is buoying TV ad spend on the whole.

Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.

Yeah, YouTube on TV is a more traditional experience was my takeaway. Jeremy had a piece, our senior director of briefings, Jeremy Goldman, there was noting many US YouTube viewers watch CTV content for extended periods, often over 20 minutes at a time according to Eng Gadget.

This, combined with the fact that non-pay TV鈥檚 audience is larger than traditional pay TV鈥檚, makes clear the case for live sports on connected TV (CTV). Nine in 10 (90%) advertisers plan to maintain or increase their programmatic live sports budgets in 2024, according to The Trade Desk.

Shoppable streaming shortens the path to purchase to provide brands with immediate conversion opportunities, eliminating traditional barriers between discovery and purchase.

The tech enabling orders via appliances has existed for years, but it has yet to approach the popularity of traditional ordering methods. Until then, the fridge-to-cart retail media opportunity will stay limited. Shop while you stream: Disney is beta testing its first native streaming shoppable ad format, Gateway Shop.

I'm thinking about pharma in particular, who are just laser-focused on traditional channels like TV and absolutely nothing digital. Their digital investments in marketing and advertising are super low. I mean, you could probably think of those silly TV ads like Ozempic or something when I say that, so I don't know.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

I think the majority of the marketing that they've been doing have been led by those risk departments and not necessarily traditional marketing orgs within those banks. Speaker 1 (08:29):. yeah. Speaker 2 (08:29):.

TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.

Grocery TV. Merkle. Morning Consult. Path to Purchase Institute. Retail Systems Research. Skai.

In 2025, there will be more US social network users than TV viewers for the first time, per our estimates. As usage nears saturation, one of the biggest sources of new user growth will be young people, who are increasingly craving more personalized, and even online-to-offline, experiences within smaller communities. Social ad revenue growth is also slowing.

To remain competitive, traditional financial institutions should continue to target consumers of all ages with marketing campaigns that highlight the most relevant banking products and services to hit generational financial goals.

Agent-based product research will reduce opportunities for newcomer brands and retailers to break through with traditional search formats, with a big caveat. Shopping agents will likely judge products on more objective criteria, allowing differentiated and superior products to surface.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what鈥檚 changed since last year and which networks support which Nielsen alternatives.

The news: Equifax launched OneScore, a machine learning-powered credit scoring model for US lenders that uses alternative data like utility bills and subscription TV payments to measure creditworthiness, per a press release. The score can be combined with traditional credit histories and data from Equifax-owned alternative credit scoring systems DataX and Teletrack.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

The trend: Younger adults worldwide are increasingly favoring medical advice from non-traditional sources over their healthcare providers, according to the 2025 Edelman Trust Barometer Trust and Health report. Some 16,000 respondents across 16 countries, including the US, were surveyed last month.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Traditional journalists鈥攁nd journalistic practices鈥攎atter more than ever. Most people consume news on a variety of channels, including traditional news. But as nontraditional channels and voices rise, the risk of misinformation and its potential for real-world harm is sky-high. There鈥檚 room for new liberal voices to emerge.

The fast-food chain aims to blend traditional advertising with hands-on customer experiences, likely involving its restaurant locations. Nothing succeeds like success: Sellers like Instacart, Taco Bell, and Skechers gravitate to the Super Bowl for a simple reason: It performs. E.l.f. Beauty's approach to this year鈥檚 game offers valuable lessons for newcomers.

Why it matters: With mounting privacy laws and traditional targeting methods like third-party cookies in jeopardy, advertisers need to find privacy-safe ways to target consumers across the digital landscape. 62% of brand marketers worldwide believe first-party data will become more important in the next two years, according to October 2024 data from Econsultancy.

As the audio industry continues its relatively glacial transition from traditional to digital, more and more of the dollars that may have gone into pure-play digital audio formats are instead leaking into video platforms such as YouTube.

鈥淭hey (the attackers) could have boarded any plane, checked into any hotel, or rented a car or truck from any traditional vehicle rental chain," said Turo CEO Andre Haddad. Turo defended its safety protocols, including the Turo Risk Score, and pledged to refine its algorithm to improve risk assessments.

Crush stands out for its performance-aligned model, charging based on growth instead of traditional agency fees鈥攁 strategy tailored to ecommerce-native clients. Why it matters: Retail media is booming, but brands need more than just ad buying鈥攖hey need partners who can manage the full funnel.