This means Dentsu鈥檚 findings are relevant beyond the UK, and Gen Zers around the world are more likely to look for a brand鈥檚 history and public commitment to their values when choosing where to shop and bank. What this means for banks: In short, authenticity is not a campaign鈥攊t鈥檚 a business model.
This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.