Max鈥檚 global expansion includes launches in the UK and Ireland (Q2 2026) and Germany and Italy (Q1 2026). Live sports and CNN content will remain free for standard and premium subscribers on Max, though they will be removed from the ad-supported tier on March 30.
Most of the growth is tied to ever-rising retail ecommerce. Retail media鈥檚 valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly鈥檚 share in Canada is among the highest in the world.