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Retail media networks may consider partnering with popular cooking or lifestyle creators to help advertiser clients expand their audience reach on social media. Use this chart:. Assess influencer marketing strategies. More like this:. Are brand-led creator communities the next evolution of influencer marketing?

That鈥檚 important as it looks to build an Amazon-like flywheel that consists of three main elements鈥�media, advertising, and commerce. But while Amazon鈥檚 strength in commerce enabled it to build a flywheel that incorporates media and advertising, TikTok hopes to leverage its media and advertising know-how to build a version that weaves in commerce.

Yeah, for sure, and we've seen a similar trend in the UK. It's the biggest online beauty retailer in the UK and it's been interesting how the retailers here have reacted. So Superdrug, which is another sort of high street drugstore, has actually just launched, recently, an online marketplace.

The US retail giant has opened up its third-party marketplace and invited sellers from China, Canada, Japan, the UK, and other countries to join. It now offers around 400 million SKUs from marketplace sellers鈥攗p from about 75 million pre-pandemic.

Media employment鈥攚hich includes streaming services, social networks, and other media content providers鈥攆ell to 232,500 jobs in June, a decrease of 800 jobs from May. (Reporting for subcategories is delayed one month after top-level BLS data).

In the UK, X鈥檚 total revenues, which include revenues from non-ad products, plummeted by 66.3% YoY in 2023, according to financial filings made by X in April 2025. Total headcount in the UK also fell from 399 to 114 that year due to Musk鈥檚 cost-cutting measures. Marketers in the UK tend to be more concerned about brand safety and suitability than those in the US.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

The makings of a flywheel: Similar to the system fueling Amazon, TikTok鈥檚 flywheel consists of three elements鈥�media, advertising, and commerce. 鈥淎mazon鈥檚 flywheel is based primarily on commerce, then building out media and advertising later. And TikTok has started with media, which it has already mastered, and its ad business is also already in full swing,鈥� said Enberg.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.

This approach, taken by other markets like the UK and Sweden, is favored by most sellers and seems the most likely outcome given the formation of a US JIC in January 2023. The JIC and its recent activity will be discussed in greater detail later in this report.

There's been a big surge towards E-commerce, and we've seen a big surge towards retail media as a result, but most sales are still happening in brick and mortar stores. So to succeed, brands need to take advantage of touchpoints in store, and more traditional forms of retail media like sampling and in store radio, as well as digital screens.

trends; and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

So it's a Great British Bake Off style episode you'll be pleased to learn, or not, but you have no choice. In today's show, our takers or bakers will be cooking up two trends, one social, one creator for 2025. We'll start with the social trend for our mains. Very clever. And then the creator trend as dessert. So social trends is where we begin. These will be our mains dishes.

And that has sort of faded, particularly as generative AI has taken up a lot more of the oxygen, at least in the media as far as the shiny new object. Jason Mander:. Yeah, actually, I would continue on the smart theme. Smartwatches were the things that I picked out. We're now agonizingly close to the 25% ownership boundary for smartwatches, already passed that in countries like USA and UK now.

With LiveRamp marketers get the industry's only interoperable platform for data collaboration across every cloud, walled garden and media platform. Learn more at liveramp.com. Daniel Konstantinovic (00:19):. But what these really big holding companies are competing for are these top of the pile clients with big ad spending budgets, who there is a lot of competition for.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It鈥檚 no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

That type of data can be very valuable for personalization, as well as for advertising, which is why retail media has quickly become one of the largest and fastest-growing ad markets in the US. That鈥檚 why retailers ranging from Dunkin鈥� to Starbucks to Chipotle Mexican Grill have all recently revamped their rewards programs.

That's our 20-minute eMarketer podcast that helps you stay up to date with what's going on in media, advertising, and tech. Happiest of weekends.